Google Ads (formerly known as Google AdWords) is Google’s online advertising service. This platform is designed to have users pay to showcase their company through advertising text copy, listing of products, or video content. Businesses who advertise with Google make an average of $2 in revenue for every $1 they spend on advertising. Another interesting fact is that Google dominates mobile search advertising by capturing 97% of mobile search spend.
One of the largest benefits of using Google Ads is you can choose how you want to reach your customers. Companies have the choice of using graphic display ads, YouTube ads, ads that display text regarding their business, or in-app ads. No matter which route you choose Google will help get your ads in front of the customers who matter most.
When someone searches for a product, service, or even does a random search on Google, Google looks at the advertising pool and determines whether there will be an auction. If multiple companies are bidding on the same keywords, whether they are exact matches or broad matches, Google will deem if they are relevant to the search query and an auction may be triggered. Learn more about how Google Ads Work.
Your company will identify keywords they want to bid on, how much they want to spend, and create groupings of these keywords that are paired with an associated ad. Google then enters the most relevant keywords from your account into the auction with the maximum bid you’ve designated for that ad. Once your ad has been entered into the auction, there are two qualifying factors that will determine where your ad will rank.
Once these two factors have been determined, Google will place your ad in a certain position on a certain page. The reason Google is so competitive is because companies are trying to outbid one another to have the top spot on page one of the search engine. If a company falls short of the top spot, they still have a chance of being on the first page either above or below the organic search results. These ads are known as PPC or pay-per-click advertisements.
PPC ads have two main types of content; text and images. Ads appearing on the Search Engine Results Pages (SERPs), are usually text ads. There is also the option of running a ‘Display’ campaign that shows either image ads or hybrid image/text ads on other non-Google websites.
Both of these campaign types can be extremely successful for your company as long as the campaigns have been well thought out and strategically planned for long-term results. Our decades of experience allow us to create campaigns that target your ideal audience with immediate results. Then, our team of experts will create unique ads that appear whenever someone types in the searches that we track in your campaign. These ads lead back to your landing pages, which will be designed to convert visitors into customers.
One of the strongest features of SEM (Search Engine Marketing) is how you are billed. Advertisers only pay money when their ads are clicked. Which is why SEM is also often referred to as “pay-per-click” advertising. Using pre-set budgets, you only pay for the ads that create visitors, making SEM on average over 50 times more effective than any television commercial or billboard.
Are you already advertising on Google, but are not sure how well you are doing? Give us a call! We’d welcome the opportunity to review your campaigns and offer some insight. Our team of Google certified professionals stay up-to-date with all of the platforms changes so you don’t have to.
Here’s a quick summary of our guide to online advertising costs.
Google is full of endless possibilities in the marketing realm. Check out these amazing benefits Google Ads can provide you and your company.
Remarketing Campaigns are designed to show ads to potential customers who have already visited your site, been in your store, have submitted forms on your website and more! This is a great way to retarget those customers who may not have purchased your services before but are ready to do so now. It’s also a good way to keep your current customer base informed with product specials or upcoming offers.
At Just A Web Company we provide digital marketing services to our clients that align with their business goals and needs. Those services include PPC, SEO, Website Design and Development, and more. Our clients’ accounts receive around the clock care to ensure their campaigns are attracting customers, growing online sales, keeping the phones ringing, or increasing brand awareness. We know that your PPC campaigns will be a small part of your digital marketing puzzle, but we will ensure it complements and enhances your entire strategy.
Just A Web Company is an Offical Google Partner. We know the in's and out's and work to keep your cost per click down!