Social media management helps people discover your business, see your work, and feel confident getting in touch. JAWC keeps your profiles current and consistent with your brand, publishes posts built from your own work, and runs Facebook and Instagram advertising when it is part of your plan.
JAWC is a U.S. social media agency for local service businesses and national brands. Social media is where people check you out after a recommendation, and what they find either backs it up or costs you the inquiry.
The customers come first and the profiles fall behind. Here is what we usually find when we review a local business's social media:
The four parts of your plan are below. Together, we choose the platforms and posting schedule that fit your business, with Facebook and Instagram ads included when agreed in your plan. Social does different work for different businesses, from marketing a healthcare practice to marketing for roofing companies.
Complete, current, and saying the same thing as your website, with a way to get in touch right there on the page.
The work you did, the questions you keep getting asked, and the thing that changed, planned and scheduled ahead of time.
Ads on Facebook and Instagram when they are part of your plan, run and reported the same way as our paid search. We run search ads on Google and Microsoft through our paid search management service.
You get the month's work and results in plain English.
Our own team handles your profiles, posts, ads, and report.The people doing the work explain it to you. See the other services that run alongside social
Your profiles help customers understand your business before they contact you.
Explore the examples below to see how Facebook, Instagram, and Google Business Profile each contribute to a clear, consistent picture of your business.
Facebook
Instagram
Google Business Profile
Clear
Visible
Reachable
Choose a platform to see what they check there.
Recent activity, matching details, and a clear way to reach you. You control all three.
Google's Business Profile guidelines
Toilet repair in Highland Park.
Shower valve replaced in Echo Park.
The date on your last post is the first thing they read. A profile that moved this month says the business is still taking work.
Your website and Your profileYour hours, services, and phone number should read the same on the profile as on your website, which is also what Google's Business Profile guidelines ask for. When they disagree, the visitor stops trusting both.
Are they still active?The date on the last post
Do they do my job?Services on the first screen
How do I reach them?A call button that worksEvery visitor arrives with one question. A profile that answers it on the first screen, with a way to get in touch, gets the call.
We help you choose the platforms that fit your customers, your goals, and the content you can consistently provide. Your plan sets out where we will focus, what we will publish, and how we will measure results.
Facebook
For sharing your work and keeping customers informed.
Share recent projects, explain your services, and post useful business updates. Keep your information current and make it easy for people to ask questions or get in touch.
Instagram
For showing finished jobs and the people behind them.
If somebody can see what you did, this is where the proof lives. Finished jobs, the before and the after, the detail you are proud of. If the work is not visually obvious, it earns less, and we will say so.
LinkedIn
For businesses whose customers are other businesses.
The right room for professional services, legal, and anyone whose customer is another company. For most trades, the person calling you is a homeowner who will never look here.
YouTube
For answering the questions you get asked every week, on video.
One genuinely useful video answering a question you get asked every week keeps working for years.
TikTok
For fast reach, if you will keep making videos.
The reach is real and it is fast. The question is whether you will still be making them when the work gets busy.
X
For the few markets that genuinely follow it.
The narrowest case on this list. Most local customers will never check it, and an abandoned profile there costs more than no profile. When the people who buy from you genuinely follow it, it belongs in the plan and gets run like the rest: kept current and dropped if it stops bringing anything in.
Google Business Profile
For the locations you serve, alongside your SEO.
Also part of your SEO Where people find your hours, reviews, and phone number when they search for what you do. We keep it current alongside the social profiles, and the ranking side of it runs with your SEO, so it is billed once.
The recommendations above are our defaults. Your plan sets which ones make sense for your business, and we say when one should be dropped.
We start with your goals and a review of your current profiles. Then we work through the steps below.
We go through your existing accounts the way a customer would, learn who your customers are, and pick the platforms and content that fit your business.
Together, we set the platforms, the posting schedule, and who does what. We update your profiles so your business information is accurate and consistent.
We prepare posts from your work, photos, and business updates, then schedule and publish the content you approve.
Your monthly report covers completed work, results and what we recommend next.
They are looking you up either way.
Keep your profiles current,
with an easy way to get in touch.
How it fits together
The example below follows a plumbing business in Los Angeles. Choose a tab to see how the same business appears on each platform.
Walk through your profiles like a new customer. Example: a plumbing business in Los Angeles
Plumber, Los Angeles
Call now
Services: repairs, leaks, blocked drains
Website: yourbusiness.example
Serving Los Angeles
Open today
Your businessPosted this weekWater heater replaced in Silver Lake, before and after.
The call button is one tap away.
The date on the last post tells them you are open for work.
Plumber, Los Angeles. Repairs, leaks, blocked drains.
yourbusiness.example
These jobs were completed recently.
Here are the finished jobs and the people who did them.
your business, Los AngelesPlumber, Los Angeles
Website
Directions
Call
Serving Los Angeles
Repairs, leaks, and blocked drains
yourbusiness.example
Water heater replaced in Silver Lake.
The details match the website.
The contact details are easy to find.
Five questions to ask before hiring anyone for social media, including us.
You can check each answer against the monthly social media summary.
Social media summary
What we publishedFrom your own workEach post linked to the job, update, or question behind it.
PlatformsSelected for your customersEach platform has a stated purpose in your plan.
A good answer names the topics, the schedule, and the photos and updates your business will provide, and explains how those choices serve your customers. The "What we published" and "The posting plan" rows in the report let you compare the posts with the plan you agreed on.
A good answer is yes, in writing. Every profile stays under your logins, and the Profile access row names the accounts in your plan and who holds access to each.
A good answer explains how your own jobs, your own photos, and the questions your customers ask shape the writing, and includes your review before anything is published. Check the approval row in the report.
A good answer names them, and ties every platform kept to your customers and the photos and updates you can provide. Check the platform row in the report.
A good answer is two amounts, both in writing before any ad runs, and results counted as calls, forms, and messages with where they came from. Your monthly report separates ad spend from our fee and records inquiries by source.
Whether you hire in-house or work with an agency, look for the time and skills to plan content, keep profiles current, publish consistently, and explain results. At JAWC, one team coordinates the work in your plan, with clear responsibilities and your approval before content goes live.
Give visitors a clear picture of your business, examples of your work, and an easy way to get in touch. We review and update your profiles, then agree with you on whether advertising fits your goals, what the budget will be, and how results will be measured.
Five questions, one free report. Ask for yours.
Hire an agency, hire someone in-house, or do it yourself. The rows below show who does the work, what you get each month, and who holds the logins in each case.
| What to compare |  JAWC |
Hiring in-house | Doing it yourself |
|---|---|---|---|
| Who does the work |  Our own U.S. team |
One employee you hire | You, between jobs |
| Who you talk to | The people responsible for your profiles |
Your employee, directly | You, and only you |
| What you get monthly | Profiles kept current, a mix agreed with you, paid ads when they make sense, and a report |
One person's version of the same list | Whatever you get around to |
| Where the content comes from | The work you did this month, in your voice |
Whatever they are in the building to capture | Your camera roll, when you remember |
| What happens when you get busy | A schedule built to hold through your busiest month |
Whatever else is on their desk that month comes first | Whatever time is left over |
| Who holds the logins | You, always, in writing |
Yours, if they were set up under your business | Yours |
| Pricing | Quoted after the profile review. Ad spend and our fee on separate lines |
A salary, employment costs, and the tools | Ad spend, plus your nights and weekends |
Whichever you choose, keep access to your profiles.
Each month, you receive a plain-English report in four sections: your profiles, the posts, the questions people asked, and the ads if any ran.
Same format, every plan
Profiles
Posts
Questions
Ads
Your report covers the work in your plan.
Inquiries and their sources
Calls
Forms
MessagesPlain English in the same four sections every month, so you always know where to look.
Every call, form and message is listed with its source, so you know which posts and ads brought work in.
Next month's posts, platform changes and ads, listed for your approval before we start.
Your quote
The price depends on how many platforms you want managed and how many photos and updates you already have. Ads and the locations you cover count too.
Starts with your free visibility report.
We look you up the way a customer would before we recommend any work.
Platforms
Your own photos
Ads
LocationsYes, it can. Useful posts, examples of your work, and paid advertising can help people discover your business and take the next step. Your profiles also give people who already know your name a way to learn more before they call.
Results depend on your audience, your offer, and how social media fits into your wider marketing, which is why we look at it alongside your search presence.
Each platform in your plan has one clear job, and we tell you what it is up front.
Explore our SEO services
If your question about social media management is not listed, give us a call. We will tell you what is included.
The price depends on which platforms you use, the photos and updates you already have, whether you run ads, and how many locations you cover. We quote it in writing before anything starts. One business needs one profile tidied; another needs four accounts running, two of which have sat untouched for a year.
A good agency keeps your profiles complete and consistent with your website, publishes useful work regularly, and reports the results in plain English. It also runs Facebook and Instagram ads when they are part of your plan.
We find them, and either close them or claim them and bring them current, so a stranger does not land on a page that has been quiet for years. Which one depends on whether the account still has a job in your plan.
There is no fixed number. We agree a mix and a rhythm you can sustain when the work gets busy, and you approve every post before it goes out. Your report records what was posted and why.
Yes. Paid social ads run here, as part of the social service, when there is something worth promoting. Ad spend and our fee stay separate, and we switch ads off when they stop producing. We fix the profiles first, then run the ads.
No. Choose platforms that fit your customers: Google Business Profile for your locations, Facebook and Instagram for local customers, LinkedIn for business customers, video platforms if you can keep making videos, and X if your market follows it. An abandoned profile is often the first one somebody finds.
Mostly you do, on the job, and we show you what is worth capturing and how. If a shoot is genuinely needed we will say so and help you find someone local.
Photography and video production are not sold here, and neither is graphic design. Facebook and Instagram ads run under our social media service, Google Ads and Microsoft Ads run under our PPC service, and the two budgets never blur.
The first change shows the next time somebody checks you out, because the profile fixes come first. Building a body of work worth scrolling takes longer, and paid reach works while it runs and stops when it stops.
Our U.S. team does both. JAWC has been at this since 2011.
Tell us about your business. We will look at where you stand today and tell you, straight, what we would do about it.
Once we've gone through your profiles, we put the work and the price in writing for you.
Built in-house by our U.S. team.
The last thing you posted is from a year and a half ago.
The profile still lists a service you stopped offering.
The reviews are good, but the profile has no way to get in touch.
The photos are the ones the website launched with.
You post when you remember, which is when work is quiet.
You cannot say whether any of it ever produced an inquiry.
Call
Profiles that hold up
Services, areas, and hours that match your website
What gets posted
Facebook and Instagram ads
Somebody was told
They searched for it
An answer named you
They look you up
Facebook
Instagram
Google Business Profile
Once we've gone through your profiles, we put the work and the price in writing for you.
Built in-house by our U.S. team.