JAWCHuman-led marketing, AI-sharpened.
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Roofers

Roofing Marketing Agency

Be the roofer they find first.

JAWC is a marketing agency that works with roofing contractors across the United States. We help you get more calls for the work you want, from storm damage and leaks to repairs and full replacements.

Find out who ranks in the map pack in the cities you cover, and what it costs to show up for the work you want. The visibility report is free.

Get your free visibility report Call 800.974.1142
In-house since 2011 U.S. team Clients coast to coast 5.0 on Google
Why roofing companies call us

The lead count went up and the crews are still waiting.

More leads is the point, and so is knowing what they were. How many came from people with a roof problem in a city you drive to, and can anything you have today tell you that?

  • A good part of what came in was somebody asking about insurance.
  • The form does not ask enough to tell an inspection request from a curiosity.
  • The storm hit and the ad budget stayed on its normal daily cap.
  • The reviews stopped between the last two storms.
  • The service area pages rank for cities your estimator will not drive to.
  • Last month's report cannot say how many leads turned into an inspection.
A roofer kneeling on a shingled roof driving a nail into the next course of asphalt shingles with a pneumatic coil nailer, an orange air hose looped back over his knee and summer trees behind him
Roofs get replaced once in a generation. Nobody keeps a roofer's number, so they search, and the ones they find get the call.
What we run

What we run for roofing contractors

Storm work, repairs and replacements, covered by local search, paid ads, the website, and the reporting that ties the three together. Residential and commercial.

ROOFS YOU WOULD DRIVE TO QUOTE
A roof you were never going to quote still costs somebody the drive to look at it. Your roofing service area covers the jobs you would drive out to quote.
Where you quote

Local search for roof work.

Your Google Business Profile, your service and city pages, and the technical faults that keep you out of the map pack. The aim is to be the roofer people find for repairs and replacements across the area you drive to. We check the AI answers too: when somebody asks who to call about a leak, we look for your name in the reply.

WHEN THE ROOF STARTS LEAKING
The ceiling is wet, they search and call a roofer
You come up first Someone answers Inspection booked
Few people compare three roofers with water coming through the ceiling. The roofer who answers gets the inspection.
Active roof leaks

Paid ads, tuned to demand.

A storm can bring a sudden rush of searches for roofers, followed by months of repair and replacement work. We build your campaigns so we can increase ad spending and adjust targeting when demand picks up, then ease back as your crews book up. Those adjustments are built into the plan, so we do not have to rebuild the campaigns each time.

WEIGHING A ROOF REPLACEMENT
Inspection Written bids Past roofs They schedule
BEFORE REQUESTING A QUOTE
How homeowners describe their new roof
What a new roof includes
Nobody books a full replacement from a phone number alone.
Roof replacements

A site for full roof replacements.

A website owned by you, built to convert a homeowner who is comparing three roofers on their phone in a driveway. Photos of finished roofs do some of that convincing, which is where social media planning and management comes in.

97% of consumers read reviews for local businesses (BrightLocal, Local Consumer Review Survey, February 11, 2026).

Monthly

Reporting that separates the leads worth having.

Volume is the easy number. What matters is how many were real, and how many turned into an inspection.

Read more about the work on its own pages: SEO, AI search and AEO, and Google Ads for roofers.

The path

The steps we take to market your roofing company

How long it takes depends on your roofing website and the competition in your cities. The order stays the same.

  1. Step 1: First, what is visible now and what it is worth.

    Replacement, repair, inspection and commercial are four different buyers at four different values, and many roofing sites are visible for the cheapest of them.

  2. Step 2: Then fix what leaks before adding to it.

    Usually: a profile that is not verified across the service area, no way to tell a storm week from a normal one in the reporting, and a form that does not ask enough to tell a real inspection request from a curiosity.

  3. Step 3: Then build.

    Coverage in the cities worth having, content that answers what a homeowner searches after damage, and campaigns that can be scaled up in a week and back down in the next without being rebuilt.

  4. Step 4: Then report and adjust.

    Every month the numbers go next to the baseline we took at the start, with what moved and what we are changing before the next storm.

What goes into your roofing marketing quote

Your roofing quote rests on the five things below. Our review comes first, then a written price. You haven't committed to anything at that point.

  • Coverage area. We look at how many cities you work in and how much competition each one has. A wide service area costs more to cover than a small one.
  • Residential, commercial, or both. Homeowners and commercial property owners search differently and take different amounts of time to pick a roofer, so reaching both is close to running two campaigns.
  • The state of the site. Building on one costs less than replacing it.
  • Whether you run Google Ads, and how much they swing with the weather. Ads that rise sharply during storms take more managing than ads that run steady. Your ad spend is paid to Google directly and we don't mark it up. Our fee is quoted on its own.
  • What already works. If you already know where your inquiries come from and already show up in searches, we start further along.
A bearded contractor in an orange hi-vis vest sitting at a wooden desk inside a corrugated metal jobsite cabin, rolled blueprints, reading glasses and a blue hard hat on the desk in front of him, looking up in thought

Someone in your area is already looking for a roofer.

Let’s make sure
they find you.

Get your free visibility report Call 800.974.1142

How to choose a marketing agency for a roofing company

Start with five questions, and ask us all of them too.

Five questions for whoever markets your roofing company.

Put your current roofing marketing through these questions, and ask them of any provider you are comparing.

Roofing Co.

Marketing performance summary

All inbound calls and forms
Tracked to their source
Recorded, with source
Every call and form, with its source
Inquiries that turned into jobs
Counted per channel
Who owns the accounts
You
Ad spend with Google
Its own line, billed by Google
Agency monthly fee
Its own line, quoted in writing
This month's work
Clear expectations, in writing
Flagged this month
One item, with the fix underway

Cost per inquiryPer channelSpend plus fee, per inbound call or form.

Cost per salePer channelSpend plus fee, per inquiry that turned into a job.

All inbound calls and forms Recorded, with source Inquiries that turned into jobs

Can they account for every call and form from last month, and where each one came from?

Impressions and rankings tell you something is happening. A real report lists every call and form, where each one came from, and how many were people with a roof that needed work.

Who owns the accounts

Whose name is on the domain and the ad accounts?

Ask before you sign. Website, domain, ad accounts, Google Business Profile and tracking belong to you, and if they cannot say yes to that, the work you pay for is theirs to keep. With us they go into your name from day one and they stay there.

Ad spend with Google Agency monthly fee

Do they split the ad spend from their fee?

Every month you should see how much went to the ads and how much paid for the management. Without that split you cannot judge either one.

This month's work

Is what they are doing this month written down anywhere?

Ask for the list. It lets you see what you are paying for and whether the plan changed after a storm or a slow month.

Flagged this month

Will they say so when something is not working?

The report you want names what fell short, what we learned, and what changes next month. A report that only highlights wins is hiding the rest.

Build your marketing around the work you want.

Start with your priorities: more roof replacements, steady repair work, or a stronger commercial pipeline. Consider how much work your crews can handle and what your team can manage internally. An agency should bring the skills and support you need to move those goals forward.

Define a qualified roofing inquiry.

Agree on what makes an inquiry a fit: a homeowner or property manager who needs roofing work you handle, at an address in your service area. Your monthly report should distinguish new inquiries, booked inspections, estimates sent, and jobs won. The proposal should also clearly state who owns your website and ad accounts.

Find out where your roofing calls and forms end up.

Get your free visibility report Call 800.974.1142
An honest comparison

Three ways roofing companies get marketed, side by side.

Roofing companies usually choose between a lead-selling service, a marketing company that runs the whole thing, or word of mouth and whatever the weather brings. All three work for somebody.

What to compareJAWC Buying leads Word of mouth only
Where the work comes from People searching after damage, in the cities you drive to A lead the platform may also sell to other contractors People you already served
Who the customer thinks they called You. They found your name The platform. Your name is incidental You, and that is its strength
What you keep The site, the pages and the accounts stay yours It stops that day, with nothing left over Nothing changes, which is the point
The full replacements Planned for, not hoped for Mostly storm-week volume Excellent, when it comes
Growing on purpose Add a city, add the pages, add the coverage Spend more, get more of the same Hard to speed up when you need to
What you can see How many inquiries became an inspection What you were charged Very little, honestly

Word of mouth is the strongest of these. It is just not something you can turn up in a quiet month.

Client case study

Roofing marketing results for a Virginia contractor.

These are an unnamed Virginia roofing contractor's own figures.

The client

A Virginia roofing contractor

Region
Virginia
Records
Search reports, anonymized
Period
Four consecutive months

How often a roof problem put them on the screen

9,815

searches showed this roofer in the closing month, against 5,201 four months earlier

Where the extra appearances came from

  • Searches for the work itself8,872(+103%)
  • Searches naming somewhere nearby6,097(+121%)
  • Supporting search terms they came up for684(+66%)

The first two lines can count the same search twice, because "roof leak repair" near a city is both the work and a place. They are ways of reading the same 9,815, not slices of it.

The roofing searches that grew

103%

more appearances for the work itself, the searches that start with a roof problem

The growth is all in searches that start with something wrong at the house. A roof leak, a replacement, a roofer in a particular city. That is a homeowner with a problem, not somebody looking up a company they already had in mind.

The number of supporting search terms bringing this contractor up went from 412 to 684 in four months. That is 272 more ways for somebody with a roof problem to land on them.

The one that matters most

Position 1.2

average position on roof leak repair, across 271 appearances in the closing month

Of every search in roofing, that is the one you want. People do not type roof leak repair to browse. They type it because there is water coming in and they are going to call somebody in the next few minutes. Four months earlier the search showing this contractor most often was their own company name. By the closing month it was a roof emergency, and they were first on the page for it.

Start getting more calls before the next storm. Get your free visibility report Call 800.974.1142

More home service industries

Roofing is one of several home service trades we market.

A roofing company owner at a table, talking through the plan with two people from the agency.

Why roofers hire us

We have been marketing local service businesses since 2011, with one in-house team based in the U.S. The people you talk to first are the people who run your account and write the report.

  • Your name on everything.

    Domain, site, ad accounts, Google profile and tracking are in your name from day one, and they stay there, after storm season and after any contract ends.

  • The tracking is live before the first ad runs.

    Roofing calls come in bursts after a storm. Your report shows every call and form and where it came from, so you can see what the marketing did in the week it mattered.

  • A plain report every month.

    Calls, forms, what each channel cost, what changed, what is next. A storm month and a quiet month get the same report.

Founder-led and in-house since 2011.

Get your free visibility reportCall 800.974.1142
Before you hire

Questions roofing companies ask

We answer roofing marketing questions on the phone as well. You will hear exactly what the service includes.

A well used orange and black pneumatic coil roofing nailer loaded with a coil of nails, lying on a sheet of weathered plywood sheathing beside a patch of grass

The mix depends on how quickly you need work and how much you want to own afterwards. Paid produces calls fastest and stops the day you stop paying. Local search and reviews take longer and keep working. Most roofing companies need both, weighted differently in a storm year than a quiet one.

Map pack visibility and reviews do most of it, and they are the part you own. Buying leads is faster and puts you in a price fight with everyone else who bought the same one.

It scales with coverage area and competition, which is why a single figure is misleading. We will tell you what your cities cost before you commit.

Yes, and they are run separately, because they are different buyers with different search behavior and different sales cycles.

By being the name that comes up in the days after the storm. That means a Business Profile that is already strong before the weather arrives, pages for storm and hail damage in the cities you cover, and campaigns that can be pushed up the moment searches spike. The window is short. Storm searches also bring in people who only want to ask how a claim works, so it is worth agreeing up front how those get separated from inspection requests in the reporting.

Months, not weeks, and how many depends on the site, what you already come up for, and how contested your cities are. Paid search can produce calls the week it goes live, which is why the two usually run together: the ads carry the phone while the search work builds. We record where you stand at the start so you can see what changes for yourself.

No minimum term. If you want to change or stop the work, we ask for 30 days.

Before we quote we look at who we already work with in your cities. If another client covers the same work there, you hear it from us before you decide. In roofing that matters more than in most trades, because a storm market is a small number of cities for a short time. Beyond that there is no geographic limit: we work with contractors across the country, and the account does not need us to be in the same city.

Know who gets found first in the cities you cover

Before you commit to anything, we show you where you stand after damage in each city you cover, and what your current site and profile are producing on their own.

Get your free visibility report

Your report is on its way.

We will email it to you within two business days. We will not add you to any other list.

Rather talk it through first? Call us and we will look at it together.

Call 800.974.1142

What we check

  • Where you come up after damage, city by city
  • Whether your profile makes calling you the obvious next step
  • Whether AI answers name you for roof repair and replacement nearby
  • How your site covers the work you say you want more of
Call 800.974.1142

After the audit, we put our recommendations for your roofing company in writing. If you already have more roofing work than you can take, you will hear that from us.

Built in-house by our U.S. team.