Digital marketing advice for business owners.
Get practical advice on SEO, paid advertising, AI search, social media and websites. Learn where to focus your time and budget, and how to tell whether your marketing is working.
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6 articles
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HealthcareSEO for doctors and medical practices starts with the appointments you want
How SEO works for a medical practice: the searches patients really make, which treatments to build first, and how to tell if it brings appointments.
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AI searchHow to get your business cited in AI Overviews and ChatGPT
What Google, OpenAI and Perplexity document about getting cited in AI answers, where the pages we read stop, and what your business can check.
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LegalLocal citations for law firms: the right details wherever prospective clients find you
A local citation is a listing of your firm's name, address and phone number. See which listings a law firm has, what breaks them, and how to fix them.
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LegalSEO for lawyers and law firms, planned around the cases you want
How SEO works for a law firm: which practice areas to build first, what local search needs, and how to count the result in real inquiries.
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PPCPPC landing pages, built to turn a paid click into an inquiry or a sale
What the page behind your ad has to do: keep the ad's promise, give one clear next step, load fast on a phone, and count every inquiry it produces.
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SEOHow much does SEO cost? What moves the price, and how to judge a quote
What SEO costs depends on four things: your market, your competition, the content you need and the state of your site. See where each shows on a quote.
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