Law Firm Web Design

When a user is looking for an excellent legal professional, they are more likely to conduct their research online. They filter through different websites and read about their messaging and how the law firm may help them. They want information and they want it now. For this reason, website design and development are vital to growing your client base.

Your website functions as your virtual office and is often the first place clients will look when searching for someone to represent their case. Today, the best law firm websites focus on creating an engaging user experience through attractive website design, responsive layouts, a clear goal or message, content, and quick loading speeds. They emphasize the needs of potential clients and paying clients first.

How Website Design Can Help Your Firm

Regardless of how a potential client finds an attorney, they will go online to conduct more research on your business. Even with personal referrals from family and friends, a potential client will likely also look up reviews and recommendations online to determine whether they go with your firm or not.

For those who do not have personal referrals, the key to getting in front of them is through your firm’s online marketing efforts, including your website.

Building A Law Firm Website: Once you have made the decision to invest in your law firm’s website design, the next step is to think about setting up your website, the type of website that works best for your firm’s needs, and what you want it to look like.

Setting Up Your Website: If you feel comfortable enough to do so, you can set up your own website. There is no shortage of tools and hosting services that allow you to easily set up a domain and website. Some examples include WordPress, JurisPage, and LawLytics. You must determine which service will work best with your firm. You have the option of hiring a web designer, who can help you decide what platform you would like to use for your website.

Types Of Websites: When setting up your website, you will also have to consider its purpose. This will determine whether your website is simple or more complex.

Smaller firms benefit greatly from simple websites that do not require as much structure as a more complex website would use. If your practice is much larger or practices several types of law, then the site should be more complex.

Structure is incredibly important to consider when creating your website. An organized and clear website navigation system improves a user’s experience and improves your website’s performance.

Website Design

Of course, part of a creating a great website is its design. This includes fonts, colors, and images featured on your website. A cohesive visual design that best represents your firm and the work is highly recommended. Strong, optimized images, as well as concise messaging improve the visual experience of your site.

Do not forget to include a call to action (CTA) button. This design component is what will drive potential clients to contact you and convert them into paying clients.

You should consider optimizing your firm’s website for responsive design. In the past, nearly every person used a desktop computer to visit websites.

Now, people use their phones, tablets, and laptops to browse the Internet on the go. Your single website needs to adapt to the type of device a person is using. This means that your website is responsive to the users’ devices and will resize and move content to fit the screen accordingly. The overall design should transition seamlessly regardless of device.

designs and layouts, so be clear in what you want from your design. Make it cohesive, practical, and easy to use, for both you and your clients. When a site is based on objective best practices rather than subjective tastes, it will perform reliably.

Website Development

Your website should be designed and built in such a way that displays your unique brand, is search engine friendly to boost your visibility, and fulfills the needs of your clients. A great website design must go beyond visuals. It must deliberate the usability of the site to create a pleasant user experience for your visitors.

Site Structure: Structure plays an important role, not only in visitor experience, but also SEO. Your website should conform to SEO best practice standards in order to rank and attract more potential clients. An added benefit of conforming to SEO best practices is that these standards often improve user experience as well, fulfilling two of the most important parts of website design in one.

Google largely favors websites with clear navigation. This means that your website follows a logical structure with indexed pages. Consider creating separate pages for each of your legal specialties, such as your personal injury legal services, family legal services, and criminal attorney services. You want potential clients to easily find what they are looking for when they visit your website.

Secure Encryption: There are also other standards that signal to Google and users that your website is reliable and worth ranking highly in SERPs. Protocols, such as using http vs. https, affect how users and search engines view you. The core difference between HTTP and HTTPS is that HTTPS encrypts normal HTTP requests and response, adding a level of security to any information that passes through your website. HTTPS tells users and search engines that your website is secure, while the use of HTTP makes your website seem less secure.

Create Clear Content: Clear messaging and user-friendly URLs are also another key component to improving your website’s performance. The use of keywords in page titles, content, and the URLs make it easier for search engine bots to find keywords and rate your relevance. This can get your website onto the front page of SERPs. User-friendly links visibly indicate what a page is about to your visitors, so they can easily locate relevant content.

The key to improving your website’s SEO and overall performance lies in building your relevance and authority on a subject, through clear, readable content.

Mobile Compatibility: A mobile-compatible developed site improves your SEO and user experience. Most people use their phones or other mobile devices to do their searches online. Google favors those websites that are mobile-first, meaning it favors websites optimized for mobile devices. You want your website to still flow, even on a smaller screen.

Site Speed: Loading speed is another important factor in a visitor’s experience and your firm’s SEO. Your website visitors do not want to spend their time waiting for your site to load. This includes on mobile.

You can optimize your site speed through various methods, including optimizing images. Make sure file sizes for any visual media content are not too large. Large files cause your website to slow down.

Web development and design experts optimize your website’s content to support the fastest loading speeds, so you don’t lose any business due to a slow webpage. Otherwise, you can check your site’s speed on your own using available tools that test loading speed around the Internet.

Accessibility: An often-overlooked factor is accessibility. Accessibility applies to your entire site, but more often, it applies to any images, videos, graphics, or other animated and visual content present on your site. Consider the use of alternate text to describe images, which is a source of keywords. Think about how people with mobility concerns may navigate your site without a mouse.

Take the time to learn more about digital accessibility. It will greatly benefit your site, not just through SEO, but by bringing in more clients who are able to effortlessly use your website.

Hiring A Law Firm Website Designer

There is no denying a website is necessary to increasing your firm’s business in the age of the Internet. It acts as the cornerstone for your firm’s SEO content. Potential clients may interact with your business from the comfort of their home. For many legal professionals, creating a website is outside their realm of expertise, however, and so the first step processes are daunting.

A professional marketing agency will help you establish a unique domain name, create a visually appealing and responsive website, and work with you and your firm to make sure it remains optimized using best industry practices. Consider whether the agency will be available for support and website troubleshooting in the future and who will be responsible for maintaining the website.

At Just A Web Company, we create a website for your firm that is designed and structured in compliance with Google, Bing, and other search engines’ standards to ensure your website performs optimally. Our law firm websites are built for speed, without sacrificing the user experience. Your website will load as quickly as possible and still look appealing regardless of the device. In addition, we maintain your site’s SEO using best industry practices, so your website remains on top.

Whether you are a new or an existing law firm, we can build the website your law firm needs. Contact us today to begin the process.

Let Us Design Your Website Today!