When clients are looking for a legal professional, they conduct their research online. It is vital that you have a design that is user friendly and easy to navigate.
Your website is your first impression. Today, the best law firm websites focus on creating an engaging user experience through attractive web design, responsive layouts, a clear goal or message, content, and quick loading speeds. They work well on mobile as well as desktop and make it easy for a client to connect with you.
You went to law school to become a Lawyer, not a web designer.
Web design takes years to master. Stay ahead of your competition, focus on your clients and let us focus on building a website that converts visitors into billable hours.
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For those who do not have personal referrals, the key to getting in front of new clients is through your law firm’s online marketing efforts.
Building A Law Firm Website: Once you have made the decision to invest in your law firm’s web design, the next step is to think about how you are going to set it up, what type of functionality works best for your firm’s needs, and what you want it to look like.
Setting Up Your Website: If you feel comfortable enough to do so, you can set up your own website. There is no shortage of tools and hosting services that allow you to easily set it up and do it yourself. Some examples include WordPress, JurisPage, and LawLytics. You must determine which service will work best with your firm. You have the option of hiring a web designer, who can help you decide what platform you would like to use.
Types Of Websites: When setting up your website, you will also have to consider its purpose. This will determine whether you needs something simple or more complex.
Smaller firms benefit greatly from simple designs that do not require as much structure as a more complex law practice would use. If your practice is much larger or practices several types of law, then the site should reflect and display your expertise accordingly.
Structure is incredibly important to consider before you start. An organized and clear website navigation system improves a user’s experience and improves your overall performance.
Regardless of how a potential client finds an attorney, they will go online to conduct more research on you and your legal practice. Even with personal referrals from family and friends, a potential client is likely look up reviews and recommendations online to determine whether they go with your firm or not. Don’t leave business to chance, land more customers with a professional designed website!
We build everything to W3C standards. This means your website works the first time, every time!
We build websites that load on average 80% faster. This means your visitors are more likely to engage.
Our websites are built to be responsive. That means your clients can view your firms information on any device they choose.
We build websites with the end result in mind, that is to generate leads for your legal practice.
A great website starts with great design, this includes fonts, colors, and images. A cohesive visual design that best represents your firm and the work is highly recommended. Strong, optimized images, as well as concise messaging improve the visual experience of your site.
Do not forget to include a call to action (CTA) button. This design component is what will drive potential clients to contact you and convert them into paying clients.
It is important to make sure you use a responsive design. In the past, nearly every person used a desktop computer, but now most people are using some sort of mobile device or tablet.
Responsive means that it is responsive to the users’ devices and will resize and move content to fit the screen accordingly. The overall design should transition seamlessly regardless of device.
Designs and layouts are extremely important, so be clear in what you want to achieve before you start to actually build anything. Make sure everything is cohesive, practical, and easy to use, for both you and your clients. When a site is based on objective best practices rather than subjective tastes, it will perform reliably.
An expertly designed website is necessary to stay competitive. Don’t leave your firms growth to chance. As an award winning website design agency we have the expertise and skills necessary to help you and your firm grow.
Your website needs be designed and built to display your brand the right way the first time.
You website must be search engine friendly to boost your visibility, while fulfilling the needs of your clients.
A great website design must go beyond visuals. It must focus on usability and create a pleasant user experience for your visitors.
Site Structure: Structure plays an important role, not only in visitor experience, but also SEO on legal websites. It is important to incorporate SEO best practice standards in order to rank and attract more potential clients. An added benefit of conforming to SEO best practices is that these standards often improve user experience as well, fulfilling two of the most important parts of website design in one.
Google largely favors websites with clear navigation. This means that you need to make sure you follow logical structure with indexed pages. Consider creating separate pages for each of your legal specialties, such as your personal injury legal services, family legal services, and criminal attorney services. You want potential clients to easily find what they are looking for when they visit your website.
Secure Encryption: There are also other standards that signal to Google and users that your website is reliable and worth ranking highly in SERPs. Protocols, such as using http vs. https, affect how users and search engines view you. The core difference between HTTP and HTTPS is that HTTPS encrypts normal HTTP requests and response, adding a level of security to any information that passes through your site. HTTPS tells users and search engines that your website is secure, while the use of HTTP makes things seem less secure.
Create Clear Content: Clear messaging and user-friendly URLs are also another key component to improving your website’s performance. The use of keywords in page titles, content, and the URLs make it easier for search engine bots to find keywords and rate your relevance. This can get your website onto the front page of SERPs. User-friendly links visibly indicate what a page is about to your visitors, so they can easily locate relevant content.
The key to improving your website’s SEO and overall performance lies in building your relevance and authority on a subject, through clear, readable content.
Mobile Compatibility: A mobile-compatible design improves your SEO and user experience. Most people use their phones or other mobile devices to do their searches online. Google favors those websites that are mobile-first, meaning it favors those which are optimized for mobile devices. You want your content to still flow, even on a smaller screen.
Site Speed: Loading speed is another important factor in a visitor’s experience and your firm’s SEO. Your visitors do not want to spend their time waiting for your things to load. This includes load times on a mobile device.
You can optimize your speed through various methods, including optimizing images. Make sure file sizes for any visual media content are not too large. Large files cause your website to slow down.
Web development and design experts optimize your website’s content to support the fastest loading speeds, so you don’t lose any business due to a slow webpage. Otherwise, you can check your site’s speed on your own using available tools that test loading speed around the Internet.
Accessibility: An often-overlooked factor is accessibility. Accessibility applies to your entire site, but more often, it applies to any images, videos, graphics, or other animated and visual content present on your site. Consider the use of alternate text to describe images, which is a source of keywords. Think about how people with mobility concerns may navigate without a mouse.
Take the time to learn more about digital accessibility. It will greatly benefit you, not just through SEO, but by bringing in more clients who are able to effortlessly view your content.
Schema: Schema is a special structured language that helps search engines better understand what a webpage is about. This is done through a variety of data entry points. There is a special kind of schema for attorneys. It is important to make sure your website has an easy way to input schema. Schema is necessary for SEO on attorney websites.
Landing Pages: Your website is the perfect place to host your landing pages. PPC campaigns for law firms need great landing pages that adhere to your brands design. We can build dedicated landing pages and host them on the same URL to boost clients confidence in your firm.
A professional website is necessary to increase your firm’s business.
It acts as the cornerstone for your firm’s SEO content.
For many legal professionals, creating a website is outside their realm of expertise, this is where Just A Web Company can help!
As a professional marketing agency, we will help you establish a unique domain name, create a visually appealing and responsive website, and work with you and your firm to make sure it remains optimized using best industry practices. We are available for support and website troubleshooting in the future and can take on the responsibility for maintaining the website, allowing you to focus on your practice.
At Just A Web Company, we create a website for your firm that is designed and structured in compliance with Google, Bing, and other search engines’ standards to ensure that everything performs optimally. Our law firm websites are built for speed, without sacrificing the user experience. We make sure everything will load as quickly as possible and still look appealing regardless of the device. In addition, we maintain your site’s SEO using best industry practices, so you remain on top.
Whether you are a new or an existing law firm, we will build the website your law firm needs. Contact us today to get started!