Pay Per Click Marketing Agency

Advertising With Pay Per Click

Pay-per-click (PPC) advertising has become a critical component of digital marketing, allowing businesses to reach their target audience and drive conversions quickly.

As more and more companies recognize the value of PPC advertising, the demand for reliable and experienced PPC companies has increased. However, with so many options available, selecting the right PPC company for your business can be overwhelming.

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PPC can be a great way to reach your target audience and drive traffic to your website. If you are looking to improve your online visibility and sales, PPC is a great option to consider adding to your business strategy.

Lead Generation For Businesses

Focus on your business and instead of trying to become a Google Ads Expert.

With paid ads, you will be able to target your customers through demographics and analytics and show your ad to them from the moment they begin their search for your products or service.

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When looking for products or services, most people now go online, and capitalizing that traffic is the key to any business’ success. PPC is the quickest way to tap into the consumer market, and when managed properly, it can give you an excellent return on investment.

Google Ads is the most popular platform thanks to Google’s popularity as a search engine; 89% of all online searches are done through Google. As a business, you can leverage this to grow your conversions and revenue, but it takes practice, testing, and experience to create a successful advertising campaign. With more products and services available than ever, paid advertising is a great way to get noticed while you work on building up your brand.

What Is PPC Advertising?

What Is PPC?

PPC marketing refers to online advertising that charges a business each time a potential customer or client clicks on the ads promoting their products, services, or website. It is one of the fastest ways to attract new customers and complements other marketing strategies as well.

These ads are displayed on websites around the Internet, such as at the top of search engine results pages (SERPs), third party sites, and social media. On SERPs, these ads are placed at the top, so they have a higher chance of attracting new customers and being clicked on. Despite this, your content should still be engaging enough to encourage users to interact with your ads.

With so many users turning to online resources for their needs, a PPC campaign is a must have for any successful business.

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Why Use Paid Advertising?

With the wealth of information available online, consumers have the power to thoroughly research and review what they buy and the business they are buying from. Many also tend to choose the first few links provided by Google on its search results to find what they need. Very rarely do people navigate beyond the first page of search results. PPC helps you get to the first page of Google quicker than any other method.

Search engine optimization (SEO) is another critical part of any marketing strategy, but it works better in the long-term. Results take a while to show, while PPC allows you to put your ads in front of customers immediately.  This generates instant leads and brand familiarity with users who are looking for your products or services.

Benefits of PPC

Intentional marketing is another benefit of paid advertising. You gain more customers by directly targeting your ads to a specific demographic without worrying about whether your ads are being shown to the right audience.

The team at Just A Web Company has the knowledge and experience to create and manage your PPC campaigns. We constantly monitor your ads to ensure they are optimized and performing well. Call our office today to learn more about how PPC can help your business grow!

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Benefits Of PPC Marketing

Benefits of PPC

Using pay-per-click advertising, you can test different keywords and ad options to see what works best for the needs and goals of your business. Using PPC, you can test and readjust your marketing strategy while working on your long-term SEO efforts to deliver continuous results.

Paid advertising also provides you with data and analytics about impressions, clicks, traffic, and client conversions to better help guide your efforts. The data can show which keywords or phrases have worked the best for your business niche and how potential customers interact with your ads and website.

It is generally a good idea to have PPC accompany SEO. When done correctly, PPC acts as a pulse on your marketing strategy and the specific niche it occupies. Clear, direct messages drive potential customers to your website and urge them to contact you, which gives you more business.

Quickly Generates Leads: Search engine optimization is an incredible tool for generating passive leads, but the issue with this strategy is the amount of time it takes to see results. It can take months for you to receive new leads and see a shift in your site traffic. PPC is a great complement to this strategy because it immediately nets you potential customers while you wait for your SEO efforts to bring in results.

PPC does require setup and on-going optimization. While anyone can create a PPC campaign and get it going, this is never recommended. This is the most surefire way to blow through your budget and not have anything to show for it. We have extensive expertise in how to optimize a campaign correctly and balance marketing budget with results. 

Builds Brand Recognition: PPC advertising can play a significant role in improving brand recognition by increasing the visibility of your business on search engines and other digital platforms. With PPC ads, your brand can appear at the top of search engine results pages for targeted keywords, even above organic search results. This prominent placement can help your brand stand out from competitors and make a lasting impression on potential customers. Additionally, retargeting campaigns can reinforce brand recognition by displaying ads to users who have previously interacted with your website or social media channels. By consistently appearing in front of your target audience, PPC advertising can help build brand awareness and recognition, ultimately driving more traffic to your website and boosting your bottom line.

Addresses Specific Audiences: One of the major benefits of PPC advertising is the ability to target specific audiences with precision. With PPC campaigns, you can select and target your ads to users based on a range of demographic, geographic, and behavioral factors, such as age, gender, location, interests, and search history. This granular targeting allows you to reach the most relevant and qualified audience for your business, increasing the likelihood of converting clicks into leads or sales.

Promotes Key Services Or Products: With these online advertising campaigns, you can link a specific landing page to your ad. If you want to highlight a specific product or service you offer, you can link the user directly to that page. You can also bid on keywords related to that product or service you offer to further push your ads to relevant audiences.

Boosts Traffic To Your Website: PPC advertising can be a powerful tool for driving traffic to a website quickly and efficiently. By bidding on targeted keywords and displaying ads on search engine results pages, social media platforms, or other relevant websites, PPC campaigns can generate high-quality traffic to a website that is more likely to convert into leads or sales.

Tracks Results Easily: Data and analytics are incredibly important to your advertising efforts. PPC campaigns provide you with an abundance of data, with most PPC platforms allowing you to view the number of clicks, impressions, and traffic you gained through specific keywords and phrases. By knowing which ads are working and which are not, you can refine your PPC strategy to fit your goals and increase cashflow and revenue.

This large amount of freely available data allows you to test certain keywords and learn which work and which do not. Adjusting which keywords and phrases you use helps improve your ads and target high-quality, low-cost terms to improve your ROI.

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The Pay-Per-Click Learning Curve

PPC marketing often can offer a great return on investment, depending on your business niche and where you are located. One of the main factors that determine the overall ROI depends is how well your campaigns are managed.

A poor managed campaign can leave you with your entire budget spend and nothing to show for it. Creating a successful PPC campaign takes time and a lot of testing. You also need to learn how to set up your landing pages correctly and track data to make informed decisions.

PPC Learning Curve

This will all factor into how you budget your time and money. Before you begin creating a campaign, consider how much you are willing to spend and whether you have the time to manage it. Every keyword you decide to show your ad for costs a different amount. Larger budgets give you access to more competitive keywords, while smaller budgets are great for more niche phrases.

Paid advertising efforts are time-consuming and expensive depending on keyword volume and a variety of other factors. This can be discouraging for the average business owner who might not have the time to become an expert at managing their own campaigns. A PPC marketing agency can help manage a campaign while you focus on your business, ultimately saving you time and money.

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Google Ads

Google Ads, formerly known as Google AdWords, is one of the most popular and effective PPC advertising platforms available today. Here are some of the key benefits of using Google Ads for your business:

  • Reach: With over 246 million unique visitors every month, Google Ads offers access to a massive audience, providing businesses with unparalleled reach and exposure.
  • Targeting: Google Ads provides sophisticated targeting options, allowing businesses to select the right keywords, demographics, and locations to target their ideal audience. Additionally, Google’s machine learning algorithms can help optimize campaigns and suggest new targeting options based on performance data.
  • Control: Google Ads gives businesses complete control over their campaigns, from setting daily budgets and bids to adjusting ad copy and landing pages. This level of control allows businesses to optimize campaigns in real-time and ensure that they are getting the most out of their ad spend.
  • Measurability: Google Ads provides detailed reporting and analytics, allowing businesses to track the performance of their campaigns and measure key metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS). This information can be used to make data-driven decisions and improve campaign performance over time.
  • Flexibility: Google Ads offers a range of ad formats, including text ads, display ads, video ads, and shopping ads, giving businesses the flexibility to choose the format that best suits their goals and target audience.

Overall, Google Ads provides businesses with a powerful and versatile platform for reaching their ideal audience, driving traffic and conversions, and ultimately growing their business.

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Microsoft’s Advertising Platform

Microsoft Ads (Formally Bing Ads) works much like Google’s platform. Instead of Google, these ads are displayed on Bing and Yahoo and are shown to any users on those sites. Though Bing receives substantially less traffic than Google, that isn’t a bad thing. Advertising through Microsoft Ads tends to be less competitive, so the cost per click tends to be considerably lower. With over 150 million unique users in the US alone, Microsoft Ads can be a powerful platform to help you reach new customers.

Optimizing Your Campaign’s Keywords

Optimize a Google Ad Campaign

An important aspect of paid advertising is carefully selecting your keywords. PPC platforms, like Google Ads, score your ad based on its relevancy and helpfulness to the user and the keywords they searched for.

The more relevant, the higher the quality score for your ad. This determines where your ads appear and how much you will need to pay per click.

Consider who your target audience is and their location. By targeting specific users within a defined geographic area, you generate more local business and increase your leads.

This will also save you money, since your campaign will only be competing with other local businesses rather than on a national scale, which is more difficult and ultimately more expensive.

Monitor which specific keywords are dominated by other ads, including your competitors. To lessen the effect of highly competitive key terms, try using long-tail keywords that keep the cost lower and allow you to reach a more targeted audience. Long-tail keywords are key phrases that are longer and more specific. These keywords tend to be used by users who are closer to converting.

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Targeting Specific Locations For Paid Ads

Location targeting is a critical aspect of PPC campaigns that allows businesses to tailor their advertising to specific geographic regions. Here are some of the ways that location targeting can help improve the performance of PPC campaigns:

Relevance: By targeting specific locations, businesses can ensure that their ads are seen by users who are most likely to be interested in their products or services. For example, a local business might target users within a certain radius of their physical location to ensure that their ads are seen by people who are most likely to visit their store.

Google Ads Location Targeting

Efficiency: Location targeting can help businesses optimize their ad spend by avoiding areas where their products or services are unlikely to be in high demand. For example, a business that only operates in certain regions might choose to target those regions specifically, rather than wasting ad spend on areas where they don’t have a presence.

Customization: Location targeting allows businesses to customize their ad copy and messaging to specific regions, increasing the relevance and effectiveness of their ads. For example, a business might use location-specific language or offer promotions that are only available in certain regions to improve the performance of their ads.

Analysis: Location targeting provides businesses with valuable data about where their customers are located and which regions are generating the most conversions. This data can be used to refine targeting strategies and optimize campaigns for better performance over time.

Overall, location targeting is an essential tool for businesses running PPC campaigns, allowing them to tailor their advertising to specific geographic regions and improve the relevance and effectiveness of their ads.

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Creating A Budget

Google Ad Budget

After carefully researching and selecting your keywords, you can use this information to set a daily or monthly ad campaign budget. This gives you control over how much you spend on your campaigns per period. After your ads are approved, a performance review can tell you where your budget needs adjustment and improve your ROI forecasts.

When just beginning your advertising campaigns, start small and monitor how well your ads perform within the first month. If they perform well, you can always increase the ad budget to improve your audience reach. Underperforming Ads can be swapped out for new ones that may perform better. If you are confident your Ad are optimized, try adjusting your landing page copy and calls to action.

Landing Pages

A well-made landing page can be the difference between a successful PPC campaign and an unsuccessful one. When potential customers click on your ad, you want to encourage them to interact with your business in some way.

This is done through a CTA or Call To Action. The best strategy is to have your ads connect to a specific landing page related to the service or product being advertised.

This streamlines the process of contacting you and decreases the bounce rate, or the number of potential clients who navigate away from your website.

PPC Landing Pages

With the right messaging, a good landing page can increase your relevance score and lower your overall cost per click. On the other hand, a poorly built and poorly optimized landing page lowers your relevancy and raises your overall cost per click.

The team at Just A Web Company, Inc. has helped countless clients develop amazing landing pages that convert interested searchers into paying customers.

PPC Match Types

Match Types For PPC Ads

Some key terms can be expensive, especially if they’re highly competitive. Google Ads uses keyword match types to determine when your ad is shown to a user based on the search term used. There are three ways it does this: broad match, exact match, and phrase match. The one you choose for your campaign largely depends on what your goals for this campaign are.

Broad match is for close variations of your keyword. This type does not require the exact keyword or phrase to be used in order to show your ad. It does require increased testing, but it can help generate new key phrases for you that you might have missed in your initial research.

Phrase match allows your ad to show for any matches within a phrase or close variations of that phrase.

Exact match only displays your ad when the exact term you specified is used. This allows for more controlled testing and is easier to manage due to the smaller pool of keywords you need to track.

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Search Intent

Intent is critical to all search ad campaigns. To target the most relevant keywords for your industry’s niche, you need to understand the intentions behind a given search query. Understanding users’ search intent helps you create ads and landing pages specifically targeted to those who are already be looking to purchase a product or service.

It also helps optimize your campaign by allowing you to pause any keywords that are underperforming, saving you money and effort.

Search Intent For Google Ads

When you’re creating PPC ads, you want to make sure that your ad copy and landing page align with the user’s search intent. For example, if a user is searching for “best running shoes for women,” you’ll want to create ad copy and a landing page that specifically addresses that search query and highlights the best running shoes for women.

Business Ad Extensions

PPC Ad Extensions

Intent is critical to all search ad campaigns. To target the most relevant keywords for your industry’s niche, you need to understand the intentions behind a given search query. Understanding users’ search intent helps you create ads and landing pages specifically targeted to those who are already be looking to purchase a product or service.

It also helps optimize your campaign by allowing you to pause any keywords that are underperforming, saving you money and effort.

When you’re creating PPC ads, you want to make sure that your ad copy and landing page align with the user’s search intent. For example, if a user is searching for “best running shoes for women,” you’ll want to create ad copy and a landing page that specifically addresses that search query and highlights the best running shoes for women.

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Mobile Advertising With Pay Per Click

When designing your ad campaign, you should keep mobile users in mind. If your ad is getting clicks but is not converting those clicks into paying customers, you might have a problem with the mobile version or responsiveness of your landing page.

About half of all searches online are done through a smartphone or other mobile device. Optimize these conversions by making sure your ad’s landing page runs smoothly on mobile.

A simple way to test how mobile-friendly your landing page is to visit your own landing pages on your personal mobile device.

Ads for mobile devices

Any lagging or design flaws you notice are indications that your landing page needs to be optimized. Your content should also be responsive, meaning it should adjust to fit the size of the device’s screen while maintaining its readability.

Retargeting With Paid Ads

Retargeting Paid Ads

PPC retargeting, also known as remarketing, is a technique used in PPC advertising to target users who have previously interacted with a website or digital ad. Retargeting works by placing a tracking pixel on a website or ad, which allows businesses to track user behavior and show ads to users who have previously shown interest in their products or services.

When a user visits a website or clicks on a PPC ad, the tracking pixel places a cookie on their browser, which allows the business to track their activity across the web. This allows for companies to show targeted ads directly to their ideal customer or client on third party websites.

Retargeting is a powerful technique for improving the effectiveness of PPC campaigns, as it allows businesses to target users who are already familiar with their brand and have shown an interest in their products or services. This can result in higher click-through rates, lower cost-per-click, and increased conversions, as users are more likely to engage with ads that are relevant to their interests and behavior.

There are several types of retargeting campaigns that businesses can run, including:

  • Website retargeting: Targeting users who have visited a website but have not yet converted.
  • Search retargeting: Targeting users who have searched for specific keywords or phrases related to a business’s products or services.
  • Social media retargeting: Targeting users who have interacted with a business’s social media accounts or ads.

Overall, PPC retargeting is an effective technique for improving the performance of PPC campaigns and reaching users who are most likely to convert.

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Optimize Your Ad Campaign With Routine Reviews And Testing

To make the most of your pay-per-click campaigns, you need to regularly test your strategy and analyze the data. Keyword volume changes over time, and without routine tests and reviews, your PPC ads can lose their effectiveness.

When testing for keywords, you need to discover new phrases that might fit your business and its products or services better. Look for keywords with more traffic in your research.

Alternatively, you can also look for new keywords based on other products and services you wish to advertise. Once you have these new words, you bid for your position at the top of the key phrases and see how well they perform. Consistently testing new keywords will determine if they will be more effective than your current strategy.

PPC Audit

You cannot know how effective your PPC campaign is unless you review your analytics regularly. This includes sifting through where your ads have shown, adding negative keywords that do not match with your campaign’s goals or intent, checking the conversion rate, and understanding how many impressions and clicks per keyword you received. This information provides you with an idea about where you can improve.

Is PPC Right For Your Business?

Does PPC Help Get you more business?

PPC (Pay-Per-Click) advertising can work when done correctly. PPC can be an effective way to drive traffic to your website, generate leads, and increase sales.

Paid ad campaigns have many advantages over other forms of online marketing. PPC complements SEO, local SEO, and social media marketing strategies.

What you want to consider is whether you have the time, energy, and money to manage your business ad campaign while learning how it works. If the answer is no, you need to hire a PPC agency, which can save you time and thousands of dollars.

To determine if PPC advertising is right for you and your business, you should consider the following factors:

  • Your marketing goals: PPC can be a good fit if you’re looking for immediate results and want to drive traffic to your website, generate leads, and increase sales. If your goal is to build brand awareness and organic traffic over time, then SEO (Search Engine Optimization) might be a better fit.
  • Your target audience: If your target audience is active on Google and Bing and is likely to use keywords related to your products or services when searching, then PPC can be an effective way to reach them.
  • Your budget: PPC can be a cost-effective way to reach your target audience, but it can also be expensive, especially in highly competitive industries. You should consider your budget and whether you have the resources to manage and optimize your campaigns.
  • Your industry: Some industries are more competitive than others, and it may be more difficult to see a positive ROI from PPC if you’re in a highly competitive industry.
  • Your website and landing pages: Your website and landing pages should be optimized for conversions, with clear calls-to-action and relevant content. If your website and landing pages are not optimized, then you may not see a positive ROI from your PPC campaigns.

It’s important to carefully evaluate these factors before deciding if PPC makes sense. Working with a PPC marketing agency can help ensure that your campaigns are effective and generating a positive ROI.

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Why Hire A PPC Agency?

PPC is a great strategy for achieving more visibility, especially when you are just beginning your journey in digital marketing. SEO takes time to deliver results and optimize effectively. PPC can give you the instant traffic and visibility you need while you wait for results from your SEO strategy.

The learning curve for PPC can also be incredibly time consuming. It can interfere with running your business at the same time and overwhelm the average business owner. Monitoring and optimizing your campaign and its progress takes a lot of time, too, and must be repeated every month, if not more.

Do I need to hire someone for PPC for my business?

While it’s possible to manage PPC campaigns yourself, hiring a PPC agency can provide numerous benefits that make it a worthwhile investment. Just A Web Company has the expertise and experience in managing campaigns across a range of industries and platforms, allowing us to develop targeted strategies and optimize campaigns for maximum performance. 

Our team has access to sophisticated tools and data analysis capabilities, which help businesses identify trends and opportunities for improvement. By outsourcing PPC management to Just A Web Company, this allows you and your businesses to free up internal resources and focus on other core aspects of their operations. 

Just A Web Company will has a track record of providing businesses with the expertise, tools, and resources they need to run successful campaigns and achieve their marketing goals.

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