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Legal

Law Firm Marketing Agency

Help the right clients find your firm.

JAWC helps law firms across the United States attract clients through SEO, paid advertising and website design. We focus on the practice areas you want to grow and the places you serve.

Our award-winning in-house team helps you highlight your firm's strengths, introduce your attorneys and bring in more clients to grow your practice.

Get your free visibility report Call 800.974.1142
In-house since 2011 U.S. team Clients coast to coast 5.0 on Google
Why firms call us

Are you getting inquiries for the cases you want?

Your marketing should help you attract more of the cases you want. If any of these problems sound familiar, we can help.

  • People find your firm for one practice area but overlook the others
  • Your website leaves visitors unsure whether you handle their type of case
  • Your online listings have outdated or inconsistent information
  • Your ads bring in calls about cases you don't want to take on
  • Your reports don't show whether the inquiries are a good fit for your firm
Woman in a black suit reading an open folder beside tall office windows
Make it easy for prospective clients to see whether your firm can help.
Client case study

More inquiries for a California law firm.

Here's a look at the results we achieved for one of our law firm clients.

The client

A California law firm

Region
California
Records
Client inquiry reports
Period
Thirteen consecutive months

The inquiries that came in

113

inquiries in the last month of the report, against 44 in the same month a year earlier

Where the closing month's inquiries came from

  • Phone calls93(82%)
  • Form submissions17(15%)
  • Website chat3(3%)

That is 157 percent more recorded inquiries than the same month a year earlier.

How people got in touch

757

inquiries across the twelve full months

Phone calls went from 40 to 93 and forms from 4 to 17. Website chat was added in March and brought in between 2 and 9 inquiries a month after that.

How the year ran

47 percent more

inquiries in the second half of the year than in the first

Of the year's 757 inquiries, the second six months of the twelve-month period produced 450 against 307 in the first six.

Marketing for your firm's practice areas

Someone facing criminal charges may need a lawyer right away. Someone planning an estate may take more time to compare attorneys. We tailor your website and advertising to those different needs and the legal services your firm offers.

Practice areas can include

  • Family law and divorce
  • Criminal defense
  • Personal injury
  • Estate planning and probate
  • Immigration
  • Employment law
  • Bankruptcy

We also help firms market other areas of law.

What we do

Law firm marketing services

We write practice area pages, improve local search visibility, manage paid ads and build websites for law firms.

The foundation

SEO for your practice areas.

We research how people search for the legal services you offer, improve your practice area pages and fix technical issues that make your website harder to find or use. We start with the practice areas that matter most to your firm. See our SEO services and our guide to planning SEO around your practice areas.

WHERE YOUR FIRM TAKES CASES
Consistent details on your website and listings help people reach the right office.
Your service area

Local SEO for the places you serve.

We work on your Google Business Profile, local listings and website to help people find your firm in local searches and Google Maps. That includes making sure your services, office locations and contact details are accurate. If you have several offices, we help prospective clients find the right one. Our guide to law firm listings explains why those details need to match.

FROM SEARCH TO CALL
Someone searches for the legal help they need
A matching ad Your practice area page They call your firm
See which searches turned into inquiries. Signed matters come from your intake records.
Paid advertising

PPC for the cases you want.

We create, manage and monitor ads for the legal services and locations you want to promote. We review what people search for, improve your ads and landing pages, and use the inquiries you receive and your feedback to refine the campaigns. See our PPC management services and our guide to measuring ad spend per signed client.

HOW PROSPECTIVE CLIENTS CHOOSE A FIRM
Reads about the matter Compares attorneys Checks reviews Calls the firm
WHAT HELPS THEM DECIDE
Attorney experience and the matters you handle
A clear way to request a consultation
Help people learn about your attorneys and legal services before they contact your firm.
Website design

Websites that help clients choose your firm.

We design and build websites that highlight your attorneys, show the legal work your firm handles and make it easy to get in touch. From finding the right practice area to requesting a consultation, visitors should be able to take the next step easily on a phone or computer. Here is how we design and build websites.

Our services also include AI search optimization, social media management and AI integrations.

The process

How we plan and manage your firm's marketing

Here's how we get to know your firm, put your marketing plan into action and improve it as we go.

  1. Step 1: Learn about your firm.

    We talk about your practice areas, the clients you want to attract and the locations you serve. Then we review your website and current marketing to see what's working and where there's room to improve.

  2. Step 2: Agree on a plan.

    We recommend where to focus, what work is involved and what it will cost. Together, we set the priorities so you know what we'll handle and what we'll need from your team.

  3. Step 3: Put the plan into action.

    Our in-house team handles the website updates, content and campaigns included in your plan. Your firm reviews and approves new content before it goes live.

  4. Step 4: Build on what’s working.

    We review the inquiries your marketing brings in and get your feedback on whether they're a good fit for your firm. That helps us improve the campaigns and decide where to focus next.

What affects the cost of law firm marketing?

Your cost depends on what you want to accomplish, the competition in your market and the work involved. These are the four things that shape it most.

  • The practice areas you want to grow. We look at the legal services you want to promote and the content and campaigns needed to reach prospective clients for each one.
  • The locations you want to reach. The number of cities or offices you want to promote affects the work involved. We also consider how competitive those markets are.
  • The condition of your website. Your site may need a few updates, new practice area pages or a more substantial redesign. We review what you already have and identify what needs attention.
  • The services your firm needs. Your plan may include SEO, paid advertising, website design or other marketing services. Your quote covers the work you choose and the ongoing support you need.
Gray haired man in a suit holding his glasses and reading a laptop beside an office window

Somewhere out there, somebody has just decided they need a lawyer.

Make it easy for them
to find your firm and call.

Get your free visibility report Call 800.974.1142

How to choose a law firm marketing agency

Look for an agency that takes the time to understand your firm and the practice areas you want to grow. Before you hire, ask what they’ll handle, how they’ll measure results and what they’ll need from your team.

Five questions to ask before you hire.

Your firm

Your marketing plan and results

Tracked inquiries
Calls, forms and chats
Known inquiry sources
Where each one came from, when known
Consultations and signed clients
From your intake records
Who owns the accounts
Your firm
Content approval
Your firm
Work completed
Pages, campaigns and listings
Recommended next steps
What to improve next
Tracked inquiries Known inquiry sources Consultations and signed clients

How will you measure results?

Ask how the agency will track calls, forms and chats, and identify where those inquiries came from when that information is available. Agree on which results matter most to your firm and how you’ll review them together.

Who owns the accounts

Who owns our website and accounts?

Ask what stays with your firm if you leave, including your website, content and advertising accounts, and whether any software or licenses need to be transferred or replaced.

Content approval

Who reviews our content before it goes live?

Ask how the agency will learn about your attorneys and the legal services you offer. Agree on who at your firm will review pages and ads for accuracy before they’re published.

Work completed

What work will you handle?

Ask what they’ll do, what it costs and who’ll do it. Ask what they’ll need from your team and how they’ll keep you posted.

Recommended next steps

How will you improve our marketing over time?

Ask how the agency will use campaign results and your feedback to decide what comes next. Those decisions should reflect the inquiries you’re receiving, the practice areas you want to grow and your firm’s ability to take on more work.

See where your firm stands in search today.

Get your free visibility report Call 800.974.1142
Compare your options

Three ways law firms get marketed, side by side.

Firms usually choose between a directory or lead service, a marketing company that runs the whole thing, or referrals and whatever walks in. All three work for somebody. They differ in what the firm owns at the end.

What to compareJAWC A directory or lead service Referrals only
Where the work comes from People searching for that practice area, in your county A shared inquiry you bid against other firms for People another lawyer sent
Who the client remembers You. They found your name The directory. Your name is one of a list You, and that is its strength
What you keep The site, the pages and the accounts stay yours It stops that day, with nothing left over Nothing changes, which is the point
The considered matters Built practice area by practice area Whatever the directory sends Excellent, when they come
Growing on purpose Add a practice area, add the depth, add the coverage More spend brings more leads Hard to speed up when you need to
What you can see Which practice area produced the work What you were charged Charges and lead counts

Referrals are the best of these. They are just not something you can turn up when a practice area goes quiet.

Gray haired woman in a green blazer talking with two people across her desk, bookshelves behind her

A marketing team that gets to know your firm

We take the time to understand your attorneys’ experience, your practice areas and your goals. Our award-winning in-house team uses that knowledge to help your firm stand out and attract the clients you want to reach.

  • You set the priorities.

    You decide which practice areas and offices come first, and we plan around how much new work your team can take on.

  • Your expertise shapes the content.

    We write clear, useful content that highlights your attorneys and the legal services you offer, built on the details your team gives us.

  • You know what’s happening.

    We keep you informed about the work, answer your questions and talk through what we recommend next.

Founder-led and in-house since 2011.

Get your free visibility reportCall 800.974.1142
Before you hire

Questions law firms ask

Have a question about marketing your firm? We’re happy to talk it through.

Tall stack of clipped documents on a wooden counter, a person blurred in the background

A law firm marketing agency helps prospective clients find your firm, understand the legal services you offer and get in touch. At JAWC, that work can include SEO, paid advertising, website design, content and local listings.

The cost depends on your practice areas, the locations you want to reach, the competition in those markets and the services you need. We review your website and current marketing, then recommend a plan and quote it.

Start with the work you want more of and have room to take on. We look at the competition, how easily people can find your firm for those services and whether your website gives them the information they need. That helps us recommend where to focus first.

Yes. When someone recommends your firm, your website gives that prospective client a place to learn about your attorneys, see whether you handle their type of case and get in touch. We can also help you reach people searching for legal services who haven’t heard of your firm yet.

Your firm has the final say. We write the content, and your team checks that the details are right and it sounds like your firm.

Yes, and we start by reviewing it. If the site can support your goals, improvements may be enough. We look at its structure, content, usability and how easily prospective clients can contact your firm. If larger changes are needed, we explain why and what the work involves.

We show you the phone calls, website forms and chats we can track, along with where they came from when that information is available. Your firm’s records show which of those people booked a consultation or became a client. Looking at both helps you see how the marketing is contributing to your firm’s growth.

Yes. We can build a plan around several offices and practice areas, with pages and campaigns tailored to each. We make it clear which legal services your firm offers and where clients can find you, then prioritize the work around the areas you want to grow.

See how your firm appears in search

Start with a free visibility report. It shows how your firm looks to someone searching for the legal services you offer, and what to fix first.

Get your free visibility report

Your report is on its way.

We'll email it to you within two business days.

Rather talk it through first? Call us and we'll look at it together.

Call 800.974.1142

What we check

  • Where you come up for each practice area, across your county
  • Whether your profile makes contacting the firm the obvious next step
  • Whether AI answers name your firm for those practice areas
  • How well your website covers the practice areas you want to grow
Call 800.974.1142

We’ll look at your firm’s marketing and tell you what we’d do. If you already have more cases than you can take, we’ll tell you that too.

Built in-house by our U.S. team.