Healthcare Digital Marketing

When you run a business that provides health care, your primary focus is your patients, not your practice’s digital marketing strategy. In today’s competitive market, however, healthcare practices need a strong online presence to attract new patients and remain profitable. A strong digital marketing strategy is key to succeeding in such a competitive industry.

Patients are increasingly turning to online resources to perform health-related research, including searching for new doctors, specialists, and care providers. Your practice needs to be visible on search engines, in local directories, and on popular social media platforms. With so many healthcare practices advertising online, patients have a larger range of choices available to them than they had in the past. Make sure these potential clients and patients find your practice instead of your competitors.

The challenging part is finding the time to create, execute, and maintain a digital marketing strategy for your healthcare practice. The right marketing agency handles all aspects of a digital marketing campaign. You can spend more time focusing on your patients than worry about the business of your practice. The agency should consider your target audience, what your audience is searching for online, how and where they interact with content, and what prompts them to contact your practice and set up an appointment.

Our approach is completely tailored to your practice’s unique services and needs. We use the best digital marketing strategies to ensure you are ahead of the competition and your business remains profitable. At Just a Web Company, our team is dedicated to giving your practice the support it needs.

PPC Marketing for Medical Professionals

Pay-per-click (PPC) advertising, also known as paid advertising, is one way to get your practice in front of potential patients. PPC advertising allows you to bid for an ad placement in a search engine’s sponsored links whenever someone searches for a keyword related to your specific healthcare services. Google Ads are some of the most common and popular, but there are many other different types available.

It can be difficult to know which PPC advertising is right for your practice. A marketing agency will get you the most return on investment (ROI) out of your ads. Targeted ads bring in more potential patients and drive traffic to your practice’s website. In such a competitive market, this will push your healthcare practice ahead of your competition.

PPC for Healthcare Firms

We optimize your budget so that your ads bring in the most ROI. Your ads are specifically tailored to your services and specialties, and we closely monitor your campaigns to make sure they are targeting the right audience.

Search Engine Optimization (SEO) For Medical Professionals

Search engine optimization (SEO) is the best marketing strategy to gain organic (free) traffic to your website. It offers greater visibility online and, with the right keywords, can boost your rank on a search engine results page (SERP).

Your content needs to be properly optimized and structured, otherwise you may have a difficult time attracting potential patients to your practice. The better your optimization, the higher ranking your website will appear in search results, and the higher you rank, the more likely your business is to gain a new client.

SEO is a powerful tool that can get your medical practice to the first page of the SERP’s. It can be complex, however, and most medical professionals do not have the time to spend researching keywords and constantly updating their SEO strategy. Just a Web Company, Inc. can help your website rank on search engines by monitoring and adjusting our SEO strategy for your practice. Using the industry’s best strategies, we make sure your practice’s website keeps up with the competition.

Local SEO For Medical Professionals

Local SEO for Medical Professionals

Local SEO refers to the map result shown by search engines when it believes someone is looking for a nearby business. The search engine gathers the relevant results and generates a list that fit the criteria, often with their exact location and address listed. This feature is useful for any medical professional looking to improve their local patient database or for patients searching for a local healthcare professional.

Like SEO, local SEO generates traffic to your website through optimization strategies and location-based keywords. Google My Business is one of many online directories that can boost your practice’s visibility online. If you don’t already have one, we can help you create a profile. We consistently update your business information so that patients easily find you.

It is especially important for healthcare professionals to check if their practice’s information is the same throughout all online directories. Practicing physicians or specialists can move practices and residencies often, which is why it is so important to update addresses and phone numbers. Outdated or incorrect information can be frustrating for the existing clients and harm your business.

Reputation management is another aspect of local SEO. Patients looking for a new healthcare provider often look to reviews to decide which practice they want. Reviews for your business, such as through Google or Yelp, help raise your credibility and improve confidence within the local community that they are choosing the right medical professional for their needs. The more reviews your practice has, the better it will rank for local SEO.

Using several local SEO strategies, your practice will not only rank, but its information will stay up to date for patients — new and returning– to contact you and your office quickly and easily. This will help you practice gain awareness and credibility among the local community and, in turn, drive more clients toward your business.

Social Media & Email Marketing for Medical Professionals

Social media is becoming more popular in the healthcare industry and allows you to stay connected with your patients. Most people spend a lot of their time online when looking for a new provider, so you want to make sure you are one of the healthcare providers they find on the results page.

Social media marketing allows for better opportunities to target specific patients based on age, gender, and medical conditions. With targeted social media ads or content, you may turn users into regular patients. Social media is used to correct misinformation, direct patients to local health resources, and inform patients of new services you’re offering at your office.

Email marketing is another aspect of social media marketing. While it is a little less social than other platforms, emails advertising your new services or changes in patient terms and conditions fosters a sense of credibility and trust between you and your patients. 

A key strategy is to keep your practice at the top of a patient’s mind to boost your business, whether through returning patients or new, incoming clients. We can help you craft engaging and relevant content that will keep your current client base informed and involved, while drawing in new patients. We work closely with you to determine what platforms are the best for practice, so that you don’t spend time and resources on the wrong platform.

Web Development & Design for Healthcare Professionals

You only get one chance to make a great first impression. Your website acts as an online representation of your practice, like a virtual office. An outdated or hard-to-use website will have a negative impact on your business and push potential patients toward your competitors.

Your website should lend to your practice credibility and offer a place for visitors to research your services and schedule an appointment. It is especially important to have a HIPAA-compliant website that handles patient data securely.

An effective website should be visually appealing, easy to use, and make a visitor want to call for an appointment. It should be fast, responsive to different screens, and user-friendly to maximize the visitor’s experience, and use branding through imagery, font, colors, and content to clearly convey your unique healthcare services. Consistent branding lends to the credibility of your practice and builds brand familiarity among patients.

Every element on your website and its landing pages should work toward converting visitors into new patients. This includes landing pages for specific services your medical practice offers. Visitors should easily find the information they are looking for. Well placed Call To Action buttons are just one element that guide potential clients to contact your office for more information. The right website should be optimized for a high conversion rate, meaning you get more patients choosing to have you as their doctor or provider over your competitors.

We provide a wide range of development and design features to make sure your website works for you and your patients. This includes a call-to-action feature to help patients make an appointment, a user-friendly design, and frequent updates to the website to make sure it is up to date with the latest SEO and design practices. We pride ourselves on staying up to date on the latest web development practices to improve your website.

Why You Should Hire A Marketing Company For Your Healthcare Practice

An effective digital marketing strategy is becoming increasingly necessary and useful to have in this digital age. Unfortunately, crafting a truly successful strategy takes time and resources that most medical professionals don’t have. Doctors need a partner to manage their online presence and make sure they get positive results.

Our focus is always on our clients, so that you can focus on your own patients. We will never treat you as only a number in our portfolio. Instead, we choose to work one-on-one with you to go over marketing strategies that work best for you and your practice. This includes designing a professional and user-friendly website, advertising, and the best SEO practices in the digital marketing industry.

We are dedicated to improving your practice’s online visibility so that your medical business can thrive. We will personalize your marketing strategy to fit your specific practice, highlighting your unique services so patients can find you. Digital marketing can be difficult, but we are here to make the process easier.

Get Started With Digital Marketing For Your Healthcare Practice Today!