When you run a health care business, your primary focus is your patients, not your practice’s digital marketing strategy.
In today’s competitive market healthcare practices need a strong online presence to attract new patients and remain profitable.
A strong digital marketing strategy is key to succeeding in such a competitive industry.
You went to Medical School to provide health care and help people, not to be a web developer.
Online marketing is the number one way for health care providers to grow their practice. The challenge is finding the skills, resources, and ability to get started. Providing quality health care takes priority, and marketing often suffers as a result. We can help. Fill out the form to start generating more leads today!
increase in page impressions
increase in page one rankings
increase in organic revenue
“Just a Web Company is a team that partners with you by strategizing a way forward, assessing your needs, and executing on an agreed upon process that delivers results!
You get the feeling that you have a marketing team supporting the needs of your business. They listen, meet with you regularly, and show increasing progress towards the goals that are laid out.”
We build fast responsive websites that are designed to bring more patients to your medical practice than your competitors.
Get found by more patients today. Our over the top approach to SEO will put and your firm above your competition!
Start getting new patients as soon as today with Google Ads! We keep spend down while maximizing your ROI!
LinkedIn, Facebook, Instagram, Twitter and more. We handle the tweets while you focus on patient care.
Patients are increasingly turning to online resources to perform health-related research, including searching for new doctors, specialists, and care providers. Your practice needs to be visible on search engines, in local directories, and on popular social media platforms. With so many healthcare practices advertising online, patients have a larger range of choices available to them than they had in the past. Make sure these potential clients and patients find your practice instead of your competitors.
The challenging part is finding the time to create, execute, and maintain a digital marketing strategy for your healthcare practice. The right marketing agency handles all aspects of a digital marketing campaign. You can spend more time focusing on your patients than worry about the business of your practice. The agency should consider your target audience, what your audience is searching for online, how and where they interact with content, and what prompts them to contact your practice and set up an appointment.
Our approach is completely tailored to your practice’s unique services and needs. We use the best digital marketing strategies to ensure you are ahead of the competition and your business remains profitable. At Just a Web Company, our team is dedicated to giving your practice the support it needs.
Our approach is completely tailored to your medical practice’s goals and needs, and we use the best digital marketing strategies to push your practice ahead of the competition and find more patients.
We will increase your leads and grow your patient base. At Just A Web Company, our team is dedicated to giving your medical office the edge it needs.
Fill Out The Form To Get Started Today!
Search engine optimization (SEO) is the best marketing strategy to drive organic traffic to your website. It offers greater visibility online and, with the right keywords, can boost your rank on a search engine results page (SERP).
Your website needs to be properly optimized and structured, otherwise you may have a difficult time attracting potential leads to your practice. The better your optimization, the higher your website will appear in the search results, and the higher you rank, the more likely your medical practice is to gain a new patient.
Improving your position on Google requires two things: on-site and off-site optimization. On-site optimization requires keyword research, content writing, good web design, and mobile optimization. Off-site optimization is primarily backlinks, citation building and local SEO.
Keyword research is one of the first step in SEO. Keywords are terms and phrases commonly used in searches that relate to search terms. In order to get a list of keywords, you can create them yourself, or explore other healthcare websites that you’re competing with. Using these keywords and phrases throughout the articles and blog posts you write for your site will help your pages be rank for the right search terms. There are a variety of tools both paid and free, that will help you find keywords to use throughout your articles. These keywords can also be used in other healthcare digital marketing strategies.
The content on your page and the way your website is organized are extremely important and can help with use engagement. Unorganized websites do not lend toward being user friendly and will not help attract new patients. Keep links to important articles and contact pages obvious for your visitors. Pages should load quickly, image file size and videos should be compressed and load only when needed. Everything needs to run smoothly so search engine crawlers and your potential patients will be able to find what they need quickly.
Optimizing your site so it can function on mobile devices is a must. Google uses a Mobile First Index when showing results to searchers. Around 50% of all online searches are done from a smart device, and Google knows this. Optimizing your website for mobile devices will boost your page and make sure that searchers are able to access your site to get the helping hand they need.
SEO is a powerful tool that can get your medical office’s site to the first page of the SERPs. It can be complex and most medical professionals do not have the time to spend researching keywords and constantly updating their SEO strategy. Many professionals in the industry will hire an SEO agency to help them in the management of their digital marketing campaign. Just A Web Company, Inc. can help your website rank on search engines by monitoring and adjusting our SEO strategy for your practice. Using the industry’s best strategies, we make sure your practice’s website keeps up with the competition and your bottom line continues to grow.
Pay-per-click (PPC) advertising, also known as paid advertising, is one way to get your practice in front of new patients. PPC advertising allows you to bid for an ad placement in a search engine’s sponsored links whenever someone searches for a keyword related to your specific healthcare services.
Google Ads for healthcare are some of the most common and popular, but there are many other different types available. Microsoft and Bing ads for healthcare are also a great option, and may offer a lower cost per conversion. Because PPC uses price bidding to decide who’s in first place, a good PPC management company for healthcare will help guide you and keep your overall cost down while providing results that help you grow.
Keywords and phrases are the cornerstone of PPC. Instead of writing them into articles or blogs, you bid for them in a real time auction and pay to show for the ones that align most with your business. Keywords change over time and it is important to make sure you keep on top the changes to make sure you are spending money wisely.
SEO and PPC go hand in hand in the early stages of a digital marketing strategy. SEO takes a time to get to the front page of Google; this is especially true in the healthcare industry. Paying money to get to the top of Google while you’re waiting on your medical website to rank organically will give you the clientele you need to keep your office growing. PPC is the quickest way to get traffic to your website.
It can be difficult to know which PPC advertising is right for your practice. A digital marketing agency for healthcare professionals will get you the most return on investment (ROI) out of your ads. Targeted ads bring in more potential patients and drive traffic to your organization’s website. In such a competitive market, this will push your healthcare practice ahead of your competition.
We optimize your budget so that your ads provide the highest ROI possible. We deliver ads that are specifically tailored to your services and specialties, and we closely monitor your campaigns to make sure they are targeting the right audience.
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Like SEO, Local SEO generates traffic to your website through optimization strategies and location-based keywords and phrases. Google Business Profile is one of many online directories that can boost your practice’s visibility. If you don’t already have one, we can help you create a profile. We consistently update your business information so that patients can easily find you.
It is especially important for healthcare professionals to check if their practice’s information is the same on all online directories. Practicing physicians or specialists can move practices and residencies often, which is why it is so important to update addresses and phone numbers. Outdated or incorrect information can be frustrating for existing clients and harm your business.
There are a lot of citation sites outside of Google Business Profiles. Bing Places, Yelp, Yellow Pages, and the Better Business Bureau are all examples of directories where you can post your practice’s NAP (or the name, address, and phone of your medical office). The information you post on these listings should match exactly to the stuff you put on your GBP. If they are inconsistent, both Google and potential clients will lose trust in your practice.
Reputation management is another aspect of local SEO. Patients looking for a new healthcare provider often look to reviews to decide which practice they want. Reviews for your business, such as through Google, Yelp or Healthgrades help raise your credibility and improve confidence within the local community that they are choosing the right medical professional for their needs. The more reviews your practice has, the better it will rank for local SEO. Make sure to ask customers and patients to leave an online review.
Relevance is another factor that decides where your GBP will rank in Google’s Map Pack. This is essentially convincing Google your practice will fit the searcher’s query better than other medical professionals will. To gain relevance, fill out your listing’s description and insert keywords and phrases that you want your practice to rank for.
Using several local SEO strategies, your practice will not only rank, but your information will stay up to date for patients, both new and returning to contact you and your office quickly and easily. This will help your practice gain awareness and credibility and, in turn, drive more clients toward your business.
Social media is popular in the healthcare industry and allows you to stay connected with your patients. Most people spend a lot of their time online when looking for a new provider, so you want to make sure you are one of the healthcare providers they find on the results page.
Social media marketing allows for better opportunities to target specific patients based on age, gender, and medical conditions. With targeted social media ads or content, you can turn users into regular patients. Social media is used to correct misinformation, direct patients to health resources, and inform patients of new services you’re offering at your office.
The are multiple social media platforms to choose from. It is important for any social media marketing strategy to work that you choose the correct ones. Twitter is amazing for extremely quick health tips or news snippets about your practice. Instagram requires visual content, so the posts need more time for you to fully flesh them out. Finally, Facebook offers a mix between the fast-paced nature of Twitter, while supporting images and video like Instagram.
Whichever platforms you choose, make sure you’re able to post consistently. A social media profile with very few recent posts will make visitors question whether your practice is still open. These posts are also an opportunity for you to get creative, so have fun with each post you make!
The key to success with your social media is creating a good content marketing strategy. Each post you create should match your medical office’s brand. Creating a consistent brand for your medical office will also help set yourself apart from other medical offices. Your posts should be released on a consistent schedule, so patients who closely follow your brand know when new written, photo, or video content will be released on your page.
Part of growing your social media presence is also looking through and tracking your social media profile’s analytics. Keeping track of likes and followers before and after each post helps you figure out which posts give your office more of a boost. Engagement in the comments can also tip you off more directly as to which posts get your office more visibility.
A key strategy is to keep your practice at the top of a patient’s mind to boost your business, whether through returning patients or new, incoming clients. We can help you craft engaging and relevant content that will keep your current client base informed and involved, while drawing in new patients. We work closely with you to determine what platforms are the best for your practice, so that you don’t spend time and resources on the wrong platform.
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You only get one chance to make a great first impression. Your website represents your practice, like a virtual office. It also acts as the hub for your internet marketing strategies. An outdated or hard-to-use design will have a negative impact on your business and push potential patients toward your competitors.
Your website should lend to your practice’s credibility and offer a place for visitors to research your services and schedule an appointment. It is especially important to have a HIPAA-compliant website that handles patient data securely.
An effective website should be visually appealing, easy to use, and make a visitor want to call for an appointment. It should be fast, responsive to different screen sizes, and user-friendly to create the best user experience. It is important to use branding through imagery, font, colors, and content to clearly convey your unique healthcare services. Consistent branding lends to the credibility of your practice and helps build brand familiarity among patients.
Every element in your website’s design and its landing pages should work toward converting visitors into new patients. This includes landing pages for specific services your medical practice offers. Visitors should be able to find the information they are looking for. Well placed Call-To-Action buttons are just one element that guide potential clients to contact your office for more information. The right website should be designed with conversion rate optimization in mind, meaning you get more patients choosing to have you as their doctor or provider over your competitors.
We provide a wide range of web design and development features to make sure your website works for you and your patients. This includes a call-to-action feature to help patients make an appointment, a user-friendly design, and frequent updates to the website to make sure it is up to date with the latest SEO and design practices. We pride ourselves on staying up to date on the latest web development practices to improve your website.
Running a healthcare practice is difficult in and of itself without the added complexities of trying to handle marketing. From caring for patients to making sure your medical office is well-stocked, it’s unlikely you’ll have enough time for the creation and management of a healthcare marketing campaign. Hiring a healthcare digital marketing agency is the best way to make sure you can continue helping the people who come into your office while still expanding your client base. Just A Web Company is a team of healthcare digital marketing experts that will help you get to where you want to be.
Our focus is always on our clients, so that you can focus on your own patients. We will never treat you as just a number in our portfolio. Instead, we choose to work one-on-one with you to go over healthcare digital marketing strategies that work best for you and your practice. This includes designing a professional and user-friendly website, advertising, and the best SEO practices in the digital marketing industry. Let us help you with our digital marketing services!
Get More Patients For Your Practice
We are dedicated to improving your practice’s online visibility so that your medical business can thrive. We will personalize your marketing strategy to fit your specific practice, highlighting your unique services so patients can find you. Digital marketing can be difficult, but we are here to make the process easier.
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