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Healthcare

Medical Practice Marketing Agency

Be the practice patients find first.

JAWC helps medical and dental practices across the United States attract new patients through SEO, paid advertising and website design. We focus on the services you want to promote and the communities you serve.

Our award-winning in-house team helps patients find your practice, get to know your providers and take the next step toward booking an appointment. We make your website and marketing work together so your practice grows.

Get your free visibility report Call 800.974.1142
In-house since 2011 U.S. team Clients coast to coast 5.0 on Google
Why practices call us

What’s getting in the way of more appointments?

Your marketing should make it easy for patients to find your practice and book an appointment. If any of these issues sound familiar, we can help.

  • Other practices show up ahead of yours when patients search for care.
  • Your address, phone number or office hours are outdated or inconsistent online.
  • Patients have trouble finding information about your providers.
  • Your reviews are positive, but you haven’t received many recent ones.
  • The services you want to promote are hard to find on your website.
  • You can’t tell which marketing efforts are bringing in patient inquiries.
Woman in blue scrubs using a desk phone, one hand on a mouse
Help patients find the care they need and make your practice their next call.
What we do

How we market your practice

We help more patients find your practice through search, advertising and a website that makes getting in touch easy. We plan the work around your services, providers and the communities you serve.

THE COMMUNITIES YOU SERVE
We focus your local search presence on the services you offer and the communities you serve.
Local search

Local SEO for your practice.

We improve your Google Business Profile, website and local listings to help patients find the care you offer. That includes clear information about your services, providers and locations. We also check how your practice appears in AI-generated answers when people ask about care in your area. See our SEO services and our guide to SEO for doctors and practices.

FROM SEARCH TO APPOINTMENT REQUEST
Someone searches for the care they need
They see your ad They visit your website They request an appointment
Connect people searching for your services with a clear way to contact your practice.
Paid advertising

PPC for the services you want to grow.

We create, manage and monitor ads for the services and locations you want to promote. We research what prospective patients search for, write the ads and improve the pages they visit after clicking. As inquiries come in, we use the results and your feedback to refine the campaigns. See our PPC management services.

GETTING TO KNOW YOUR PRACTICE
Explore services Meet providers Read reviews Request an appointment
HELPFUL INFORMATION FOR PATIENTS
Your providers and the care they offer
How to request an appointment
Help patients learn about your practice before they get in touch.
Website design

Websites that help patients choose your practice.

We design and build websites that introduce your providers, describe the care you offer and make requesting an appointment straightforward. We handle the design, content and booking setup, with clear navigation that helps patients find what they need on a phone or computer. See our website design and development service.

Your marketing results

Clear reporting on your marketing.

We show you the inquiries we can track from your marketing and how your campaigns are performing. Then we talk through what’s working, where your budget is going and what we recommend changing.

We also help practices with AI search optimization and social media management.

Marketing for medical, dental and specialty practices

We tailor your marketing to the care you provide, the patients you want to reach and the communities you serve. That includes helping established practices grow, introducing new providers and promoting services that need more attention.

Some of the practices we help

  • Med spas and aesthetic practices
  • Holistic and integrative medicine
  • Dental and orthodontic practices
  • Chiropractic
  • Physical therapy
  • Optometry
  • Dermatology
  • Mental health and therapy practices
  • Doctors' offices and primary care

We also work with other healthcare specialties.

The process

How we plan and manage your practice’s marketing

We get to know your practice, agree on the priorities and get to work. As the marketing develops, we review the results with you and make improvements.

  1. Step 1: Get to know your practice.

    We talk about your providers, the services you want to promote and where your patients come from. We also review your website, online listings and current marketing to see what’s working and what needs attention.

  2. Step 2: Agree on the priorities.

    We recommend the work that will help you reach your goals and explain what it involves. Together, we decide where to start, what we’ll handle and what we’ll need from your team.

  3. Step 3: Put the plan into action.

    Our in-house team handles the website updates, content and campaigns included in your plan. We work with your team to make sure provider details and information about your services accurately reflect your practice.

  4. Step 4: Review the results and improve.

    We look at how your campaigns are performing, the inquiries they bring in and your team’s feedback. That helps us see what’s working, make adjustments and decide where to focus next.

What affects the cost of medical practice marketing?

Your cost depends on your goals, your market and the work your practice needs. We review your website and current marketing, then recommend a plan and quote it.

  • Your locations and providers. We look at how many offices and providers you want to promote. That affects the website content, listing updates and ongoing work your plan needs.
  • The services you want to grow. We plan around the care you want to promote and the content and campaigns needed to reach patients looking for those services.
  • Competition in your area. We look at which practices already show up when people search for your services and what it will take to help your practice compete.
  • Your existing website. Your site may need updates, additional pages or a more substantial redesign. We review what you have and tell you what we’d recommend.
  • Your Google Ads budget. If your plan includes Google Ads, you pay Google directly for the ads, with no markup from us. Our management fee is separate.
Doctor in a white coat with a stethoscope seated behind a laptop at a desk

Someone in your area is looking for the care you provide.

Let’s make sure
they find your practice.

Get your free visibility report Call 800.974.1142

How to choose a marketing agency for a medical practice

Look for an agency that takes the time to understand your providers, the care you offer and the services you want to grow. Before you hire, get clear answers about the work, the cost and how the agency will work with your team.

Questions to ask before you hire.

Medical Practice

Your marketing plan and results

Tracked inquiries
Calls, forms and chats
Known inquiry sources
Where inquiries came from, when known
Website and account ownership
What stays with your practice
Advertising budget
Listed separately from agency fees
Agency fees
Quoted separately
Work included
Services and responsibilities
Patient information
How it’s collected and handled
Recommended next steps
What to improve and why

Marketing costsAd spend and agency fees, shown separately.

Next stepsWhat we recommend improving and why.

Tracked inquiries Known inquiry sources

How will you measure results?

Ask how the agency will track calls, forms and chats, and identify where those inquiries came from when that information is available. Agree on which results matter most to your practice and how you’ll review them together.

Website and account ownership

Who owns our website and accounts?

Ask what stays with your practice if you leave, including your website, domain, content and advertising accounts. Find out whether any software or licenses would need to be transferred or replaced.

Advertising budget Agency fees Work included

What’s included, and how much will it cost?

Ask what they’ll do, who’ll do it and what it costs, with ad spend and agency fees kept separate. Ask what they’ll need from your team, including who reviews medical content before it goes live.

Patient information

How will you handle patient information?

Ask how the agency will work with your team to meet HIPAA requirements when handling patient information through your website and marketing tools. They should be able to describe what information is collected, where it’s stored, who can access it and where it’s shared.

Recommended next steps

How will you improve our marketing over time?

Ask how the agency will use campaign results and your team’s feedback to decide what comes next. Those decisions should reflect the services you want to grow, the inquiries you’re receiving and your providers’ availability for new patients.

Marketing that helps your practice grow.

We manage your marketing so your team can focus on patient care. From introducing a new provider to growing an established service, we help your practice reach more patients and bring in more appointments.

No surprises.

You’ll know what we’re working on, what it costs and how it’s going.

See how your practice appears in search.

Get your free visibility report Call 800.974.1142
Compare your options

Three ways practices get marketed, side by side.

Practices usually choose between a patient acquisition platform, a marketing company that runs the whole thing, or referrals and whatever the sign outside brings. All three work for somebody. They differ in what the practice owns at the end.

What to compareJAWC A patient platform Referrals only
Where the patients come from People searching for the treatment, near you A patient the platform found, shared with others Patients another provider sent
Who the patient remembers You. They found your name The platform. Your name is one of a list You, and that is its strength
What you keep The site, the pages and the accounts stay yours It stops that day, with nothing left over Nothing changes, which is the point
The elective treatments Built treatment by treatment Whatever the platform routes Rarely what a referral is for
Growing on purpose Add a location, add the profile, add the pages More spend brings more patients Hard to speed up when you need to
What you can see How many inquiries became a booked appointment What you were charged Charges and patient counts

Referrals are the strongest of the three. They are just not something you can turn up when a treatment line goes quiet.

Client case study

Marketing results for a California wellness practice.

Here's a look at the results we achieved for one of our healthcare clients.

The client

A California wellness practice

Region
California
Records
Search query reports
Period
Thirteen consecutive months

What people could find

352

search terms the practice ranked on page one for in the closing month, against 214 in the opening month

Where those 352 sat on the page

  • Position one54(15%)
  • Positions two and three30(9%)
  • Positions four and five89(25%)
  • Positions six to ten179(51%)

347 of those 352 search terms were not the practice's name. They were people looking up a treatment, a symptom or a hormone, who had no idea the practice existed until it came up.

Treatment searches are what moved

347

of the closing month's page-one search terms were for a treatment, not the practice

Search terms naming the practice never moved. They sat between five and seven in every one of the thirteen months, which is what you would expect from a practice that people already knew about.

Every bit of the growth came from the other column. That is the difference between being easier to find for people who already have your name and being findable at all by people who do not.

What it added up to

397 at the peak

86 percent more page one search terms than the practice started with

It finished on 352, still 64 percent up on where it started, and every point of that gain came from people searching for a treatment. None of it came from searches for the practice by name. Those are the people who did not know it existed yet. Now the practice is one of the answers they get.

Start getting more new patient calls today.

Get your free visibility report Call 800.974.1142
Smiling doctor in a white coat with a stethoscope talking with a woman across a desk

Why medical practices hire us

Our award-winning in-house team helps your practice attract new patients with marketing built around the care you provide. We get to know your goals and handle the work.

  • You work directly with our team.

    Talk with the people handling your marketing. We answer your questions, walk you through our recommendations and keep you up to date on the work.

  • We focus on the services you want to grow.

    Whether you’re introducing a provider, opening another location or promoting an established service, we plan your marketing around those goals and the patients you want to reach.

  • Your website and accounts stay yours.

    Your practice keeps ownership of its website, domain and marketing accounts. They stay yours if you ever decide to work with someone else.

Founder-led and in-house since 2011.

Get your free visibility reportCall 800.974.1142
Before you hire

Questions practices ask

Have a question about marketing your practice? We’re happy to talk it through.

Medical exam room with an exam table, cabinets, a sharps container and supplies on the counter

A medical practice marketing agency helps patients find your practice, learn about the care you offer and request an appointment. At JAWC, that can include SEO, paid advertising, website design, content and local listings. We focus on the services you want to grow and the patients you want to reach.

Your budget depends on your goals, the services and locations you want to promote, and the competition in your area. We also look at your current website and marketing to see what needs work. Then we recommend a plan and quote it.

Yes. A referral may be the first time someone hears about your practice. Your website gives them a place to learn about your providers, check which services you offer and find out how to request an appointment. We can also help you reach people who are searching for care and haven’t been referred to you.

No. There is no government-issued HIPAA certification for marketing agencies. Private certificates don’t guarantee compliance.

We work with your team to make sure patient information collected through your website and marketing tools is handled in line with HIPAA requirements. That includes how it’s collected, stored and shared, and who can access it. We can also explain the setup in writing.

Your practice owns its website and domain and keeps control of its advertising accounts and Google Business Profile. They stay in your practice’s name, even if you decide to work with a different marketing company.

No. You pay Google directly for your ads, and we don’t add a markup. Our fee for managing the campaigns is quoted separately.

Know where patients look before they book

We’ll map your current patient sources, show you what your specialty costs to compete for in your area, and tell you which treatments are worth building out first.

It’s yours whether or not you work with us.

Get your free visibility report

Your report is on its way.

We'll email it to you within two business days.

Rather talk it through first? Call us and we'll look at it together.

Call 800.974.1142

What we check

  • Where you come up for your treatments, location by location
  • Whether your profile makes booking the obvious next step
  • Whether AI answers name your practice for those treatments
  • Whether each of your providers is findable by name
Call 800.974.1142

We’ll look at your practice’s marketing and tell you what we’d do. If you’re already booked up, we’ll tell you that too.

Built in-house by our U.S. team.