JAWCHuman-led marketing, AI-sharpened.
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Electricians

Electrician Marketing Agency

Get found for the electrical jobs you want more of.

JAWC is a marketing agency that works with electrical contractors across the United States. We help you get more calls for the residential and commercial jobs you want, from panel upgrades and rewiring to EV charger installations, generators and service work.

Find out how your business shows up in local search and how you compare with other electricians in the areas you serve. The visibility report is free.

Get your free visibility report Call 800.974.1142
In-house since 2011 U.S. team Clients coast to coast 5.0 on Google
Why electricians call us

The small jobs find you and the big jobs do not.

Panel upgrades, rewires, charger installs and commercial service work get searched for across your service area. We help you reach the homeowners and property managers planning that work, so more of your calls are for the jobs you want.

  • Another electrician got the call because their website had a page about the work that customer needed.
  • Your ads run on the same word every electrician in the county bids on.
  • Too much of what comes in is a dead outlet or a light fixture.
  • The word electrician brings you people who want to become one.
  • You install EV chargers and the site never mentions it.
  • Last month's report cannot say whether the work was service calls or the bigger jobs.
A large spool of yellow electrical cable on a timber sill in the foreground, with an electrician in a plaid shirt and work gloves out of focus behind it, running the same cable overhead through the open stud framing of an unfinished building
Somebody got this job. It went to the electrician who came up first when the customer searched.
What we run

What we run for electrical contractors

Local SEO, paid ads, websites and reporting, all focused on bringing in more electrical work, residential and commercial.

HOW FAR YOUR ELECTRICIANS GO
An hour out and an hour back turns a service call into an afternoon. We draw your service area around the drive time.
Where you work

Local search, job by job.

We write and optimize service pages that help your business show up in local searches, explain what you offer, and make it easy for customers to contact you. We check the AI answers as well: when someone nearby asks who to call for a generator install or a tripped breaker, is your company the name that comes back?

WHEN THE POWER IS OUT
Lights out, they search and call the first name
Your number shows The office answers The job is yours
Few people compare three electricians with the power out. The first electrician to answer gets the job.
Power problems

Paid search aimed at the job.

A search for “electrician” can come from somebody with a dead outlet or somebody who wants to become one. We bid on the searches that name the work, and we use negative keywords to keep apprenticeship, training and salary searches from eating the budget.

BEFORE AN ELECTRICAL UPGRADE
Get quotes Check reviews Read your site They hire
BEFORE THEY CALL AN ELECTRICIAN
Reviews of similar electrical work
How the upgrade works, start to finish
Homeowners often research bigger electrical jobs before they call.
Electrical upgrades

A site for panel upgrades.

A website owned by you, built so the person researching a specific job, homeowner or facilities manager, lands on a page about that job. Planning those pages is where our website design and development work starts. 97% of consumers read reviews for local businesses (BrightLocal, Local Consumer Review Survey, February 11, 2026), so the page has to hold up next to what people find when they check you out.

Every month

Reporting by job type.

Service work and project work sit on separate lines, so you can see which kind of job the marketing is actually producing.

Read more about the work on its own pages: SEO, AI search and AEO, and Google Ads for electricians.

The path

How we plan electrician marketing around the jobs you want

How long it takes depends on your electrical website and the competition in your service area. The steps always run in this order.

  1. Step 1: First, what you are visible for and what it is worth.

    We check whether your site comes up for the jobs you want or only for the word “electrician.”

  2. Step 2: Then fix what is broken.

    Usually a services page trying to cover eleven job types at once, a profile not verified across the service area, and no way to tell in the reporting whether a lead was a light fixture or a service upgrade.

  3. Step 3: Then build out by job value.

    We start with the jobs you want more of, weighing what each job earns you, how many people search for it, and what it costs to bring in an inquiry.

  4. Step 4: Then report and adjust.

    Each month we compare results against the baseline taken at the start, explain what moved, and decide what changes next.

The cost of marketing your electrical business

We price your marketing on five things, starting with the electrical work you want more of and the cities you cover. You'll have that price in writing after our review, before you commit to anything.

  • Coverage area. How many cities you cover, and how tough the competition is in each.
  • Residential, commercial, or both. A homeowner replacing a panel and a general contractor looking for an electrical subcontractor search differently, and they don't take the same amount of time to hire.
  • How many electrical services you want to promote. Each service that gets its own page and campaign adds to the work. We add a separate page where it helps customers find and choose that service.
  • The state of the site. Building on it costs less than replacing it.
  • Whether you run Google Ads. The ad spend goes straight to Google with nothing added by us. We quote our fee for managing the ads separately.
A contractor in a hi-vis safety vest over a plaid shirt holding a rolled set of drawings, standing at the open tailgate of his white pickup with tool cases in the bed, inside a building still under construction

Somewhere out there, a breaker keeps tripping.

We help that customer
find your electrical company.

Get your free visibility report Call 800.974.1142

How to choose a marketing agency for an electrical contractor

Ask us the same five questions you ask everyone else.

Before you sign with anyone, get five answers about your electrical marketing.

Run your current electrical marketing through these questions, or use them to compare bids before you sign.

Electrical Co.

Marketing performance summary

All inbound calls and forms
Tracked to their source
Recorded, with source
Every call and form, with its source
Inquiries that turned into jobs
Counted per channel
Who owns the accounts
You
Ad spend with Google
Its own line, billed by Google
Agency monthly fee
Its own line, quoted in writing
This month's work
Clear expectations, in writing
Flagged this month
One item, with the fix underway

Cost per inquiryPer channelSpend plus fee, per inbound call or form.

Cost per salePer channelSpend plus fee, per inquiry that turned into a job.

All inbound calls and forms Recorded, with source Inquiries that turned into jobs

Can they show you every call and form from last month, and where each one came from?

Rankings and traffic tell you people are seeing you. A real report lists every call and form, where each one came from, and how many were homeowners and businesses that needed an electrician. Job seekers are left out of that count.

Who owns the accounts

Who owns the accounts, the site and the domain?

Ask before you sign. Domain, website, ad accounts and tracking should be in your name, and if they are not, find out why. If you lose access when the contract ends, you paid to build somebody else's asset.

Ad spend with Google Agency monthly fee

Can you see the ad spend and the fee as two numbers?

You should know exactly what went to the ads and what paid for managing them. One combined number hides both, and you cannot judge either half.

This month's work

Is this month's work list written down?

You should have a clear list of what is being done for you this month. Without it, you cannot tell what you paid for or notice when the work changes.

Flagged this month

Will they tell you what fell short?

Good reporting does more than list wins. It says what fell short, what we learned, and what changes next month.

Choose the support your business needs.

Start with the jobs you want more of, the areas you serve, and how much work your crew can take on. Then consider what your team can manage and where an agency could help.

Get the details in writing.

Your proposal should spell out the work included, the fees, who owns the accounts, and how results will be reported. You should know what you are paying for and how progress will be measured.

See what is happening to the calls you already get.

Get your free visibility report Call 800.974.1142
An honest comparison

Three ways electrical companies get marketed, side by side.

Electrical companies usually choose between a lead-selling service, a marketing company that runs the whole thing, or word of mouth and whatever comes in on its own. All three work for somebody.

What to compareJAWC Buying leads Word of mouth only
Where the work comes from People searching for the job they need doing, near you A lead the platform may also sell to other contractors People you already served
Who the customer thinks they called You. They found your name The platform. Your name is incidental You, and that is its strength
What you keep The site, the pages and the accounts stay yours It stops that day, with nothing left over Nothing changes, which is the point
The bigger jobs Planned for, not hoped for Mostly small jobs and price shoppers Excellent, when it comes
Growing on purpose Add the pages and coverage the next job type needs Spend more, get more of the same Hard to speed up when you need to
What you can see Which job type produced the work What you were charged Very little, honestly

Word of mouth is work you already earned. You just cannot turn it up when the schedule thins out.

Electrical search demand

The job searches we checked cost about the same per click as “electrician.”

Those searches tell us what work somebody wants before you pay for the click.

We put “electrician” next to two jobs that name the work.

Search termMonthly U.S. searchesAverage cost per click
electrician368,000$18
electrical panel upgrade9,900$17
generator installation8,100$16

Source: Google Ads keyword data, United States, via DataForSEO, October 2, 2026. National market averages, rounded to the dollar.

We build the account around the jobs you want more of, then report which of them produced the work.

Reach customers looking to hire.

We focus your ads on people looking for electrical work in your area, residential and commercial, and filter out searches about electrician careers, training and apprenticeships.

Start getting more of the right calls today. Get your free visibility report Call 800.974.1142

More home service industries

Marketing for electricians and other home service businesses.

An electrical contractor owner at a table, talking through the plan with two people from the agency.

Why electricians hire us

One in-house team in the U.S. has been marketing local service companies since 2011, electrical contractors among them.

  • You deal with the person doing the work.

    Nobody hands you off to an account manager. Whoever planned your marketing is the one building the pages and running the ads, and the one you get on the phone.

  • Generator and commercial work get their own lines each month.

    Calls, forms, what each channel cost, what changed, and what is next. Generator installs and commercial service get their own lines, because those jobs are worth watching separately.

  • Your electrical company owns its website and accounts.

    The domain, the site, the ad accounts, the Google profile and the tracking are in your name from the first day, and they stay there.

Founder-led and in-house since 2011.

Get your free visibility reportCall 800.974.1142
Before you hire

Questions electrical contractors ask

Call us with any question about marketing your electrical business that is not answered here. We will go through what the service includes.

The inside of a residential breaker panel with its cover off, the main breaker labeled at the left and two rows of branch breakers with white and black conductors landing on the neutral and ground bars

It helps local customers find and choose your electrical business. JAWC handles your Google Business Profile and local search, your Google Ads, and your website, and reports every call and form each month so you can see exactly what the marketing brought in.

Your budget is two numbers: our fee for the work, and whatever you choose to spend with Google. Google bills you directly for the ad spend and we never mark it up. What the fee comes to depends on how many cities you cover, how many job types you want built out properly, and the state of your site. We review all three and put the work and the price in writing before you commit to anything.

Google Ads can produce calls within days of going live. Getting found more often in local Google searches takes months. We record how your marketing is doing at the start and report every call and form each month so you can see the progress.

Only where a separate page helps customers find and choose that service. Related services can share a page. We review your services and your current website before putting the proposed work in writing.

You do. Your domain, website, content, Google Ads account, Google Business Profile, and tracking are all in your name.

No. Ad spend goes to Google, billed to you directly with no markup from us. Our management fee is a separate line, quoted on its own.

Yes. Separate pages help when customers search for the work by name and ask different questions. Different buyers and timelines can also call for separate campaigns. A general contractor sourcing an electrical sub wants the project types, the credentials and the references on the site before he calls.

You are not signed up for a fixed length of time. We do ask you to give us 30 days before changing anything.

We look for that overlap before we send a quote. If another client already covers the same work in the same cities, you hear it from us before you decide anything.

Yes. We run accounts for electrical contractors around the country. We do not have to be down the road from you to run it.

Access to your Google Business Profile, website and ad accounts, your call and form records, and a short list of the jobs and the cities you want more of. From there it is a call once a month to go through the report.

Start where people look when something has failed or a project is being planned: your Google Business Profile, service pages for the specific jobs you want, and Google Ads or Local Services Ads for the urgent work. Put a negative keyword list behind the ads so you are not paying for apprenticeship, training and salary searches. Then track every call and form back to its source, so next month's budget follows the work that came in.

Panel upgrades and EV charger installations get their own pages because customers look for each of those jobs by name and want different answers before they call. Each page covers what is involved, what decides the price, how long it takes, and what permitting and inspection are required. Those searches are lower volume than “electrician,” and the people making them are further along.

Find out who gets the call for electrical work in your cities

Before you commit to anything, we will show you which jobs you come up for in your cities, what a panel upgrade, a generator install and a commercial service call cost per click there, and which companies are getting those calls now.

Get your free visibility report

Your report is on its way.

We will email it to you within two business days. We will not add you to any other list.

Rather talk it through first? Call us and we will look at it together.

Call 800.974.1142

What we check

  • Where you come up for the electrical jobs you want, city by city
  • Whether your profile makes calling you the obvious next step
  • Whether AI answers name you for the jobs you want
  • How your site covers the jobs you say you want more of
Call 800.974.1142

After the audit, we put the electrical marketing we recommend in writing for you. And if the honest answer is that you are already turning work away, we will tell you that instead.

Built in-house by our U.S. team.