JAWCHuman-led marketing, AI-sharpened.
800.974.1142 Free visibility report
Where people ask now

AI SEO and AEO that help customers find your business.

JAWC provides answer engine optimization (AEO) services for local service businesses and national brands. We improve your website content, clarify your business information, and correct conflicting details across relevant sources to help your business appear accurately in AI search.

Our U.S. team reviews how your business appears in ChatGPT, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews, and AI Mode. You see the questions we checked, the answers and sources we found, and the changes we made.

Get your free visibility report Call 800.974.1142
In-house since 2011 U.S. team Clients coast to coast 5.0 on Google
Why owners call us

You are still ranking. You are just not being quoted.

Nothing has gone wrong with your website. The place people ask has moved, and the thing that decides whether they hear your name is no longer a list you can climb.

  • The answer names three competitors and never mentions you.
  • What it says about you is two years out of date.
  • It quotes a directory listing instead of your own site.
  • Your best page answers the question four paragraphs in.
  • The facts about you are different everywhere they appear.
  • Nobody can tell you whether you are mentioned at all.
A shop owner mid call at her workbench, laptop open, taking the question in real time
The questions are still coming. They are just being answered somewhere your business is not.
What you get

What your monthly AI search plan includes.

Your AI search plan covers the four areas below. We tailor the work to your market and the questions people ask before choosing a business like yours. Those questions change with the business, which is why home service marketing, marketing for law firms, and medical practice marketing each have their own page.

Who you are

The entity behind the name

We correct the business details we control and ask for fixes where other sites list them wrong, so an engine is more likely to identify the right company.

  • Name, area served and services stated identically everywhere
  • The contradictions between your own pages resolved first
  • An About page that actually states the facts, not adjectives
  • Old names, old addresses and dead pages cleaned up
How it is written

Answer-first content

The question asked plainly, answered in the first two sentences, and the detail underneath for the person who wants it.

  • Written for the questions people actually type and say
  • Extractable without an engine having to interpret you
  • Specific enough to be worth quoting, not padded to length
  • Still written for a human first, because a human decides
How it is built

Structure a machine can read

We use clean headings, answer one question in each section, and write your facts out as text. We keep your structured data accurate because it should be accurate, not because it buys you a mention.

  • Structured data kept accurate, and never sold to you as the lever
  • Headings that describe the answer, not the marketing
  • Prices, hours and areas as text a crawler can actually read
  • Pages that load and render without needing a script to run
Who else says so

Corroboration off your site

An engine may give more weight to a fact that several independent places agree on. That is why the work covers other sites as well as your own.

  • The same facts confirmed in the places that already list you
  • Contradictions between sources hunted down and corrected
  • Your profile treated as a source, because it is read as one
  • No fake mentions, no bought citations, no networks

Your AI search plan builds on your SEO. We coordinate the content and technical work so improvements to your website support your visibility in search results and AI answers. Explore our SEO services

How AI search works

What customers learn about your business.

When someone asks ChatGPT, Perplexity, or Google's AI Mode about the services you offer, the answer may name businesses, compare options, and link to supporting sources. Your business might appear through your own website or information published elsewhere. Our guide to getting cited in AI answers separates what the platforms publish from what they leave unexplained.

The results can vary by platform, question, and location, and change over time. The monthly answer log below shows how we track those changes.

Example question: who does this kind of work near me, and are they any goodOne question, three answer engines

Example answers

Who does this kind of work near me, and are they any good?Example question

Example answers, one per engine

NamedAbsent Your source Another source

Choose A, B, or C to compare engines.

Three things you control can affect whether your business appears.

An engine needs to retrieve a page before it can quote it. The factors below can affect whether an engine quotes your page.

Google's generative AI search guidance

Retrievable

Whether the engine can fetch, index, and read the page. For Google's AI features a page must be indexed and eligible for a snippet, and the other engines read the same public web.

Quotable

The answer-first content in your plan gives an AI tool text it can quote.

Consistent

Consistent facts may help an engine trust your business details.

Your report shows the questions we asked, the answers as recorded, with the date and platform, and which sources each one used.

Those records guide the work in your plan across every service area you cover.

The process

What to expect from your AI search plan.

We start by recording how your business appears today. Those findings help us prioritize corrections, website improvements, and updates to other sources.

  1. Step 1: Set the baseline

    We ask the questions your customers ask and record each answer in your answer log. Each check includes the platform, date, and relevant context. This gives us a starting point for comparing future results and seeing how your business is represented.

  2. Step 2: Check your details

    We review your business name, services, locations, and contact details across your website and relevant profiles. We also address technical issues that prevent search systems from accessing or understanding your pages.

  3. Step 3: Improve your pages

    We improve the pages customers use to understand your services and decide whether to contact you. That means clear answers, relevant examples, and details drawn from your experience. Each page gets the depth the subject needs, with important information easy to find and supporting detail kept in context.

  4. Monthly

    Step 4: Review and report

    We repeat the agreed checks and look for patterns over time, since individual answers can vary between searches.

Nobody reads ten answers. They read one.

Be the source it quotes,
or be the one it leaves out.

Get your free visibility report Call 800.974.1142

How it fits together

Give AI search a clearer picture of your business.

The examples below show the identity and content work from the plan in use.

Ask AI the question your customer asks. Example: a roofing company in Dallas

However they find you

Make it easy to contact you,
however they find you.

Phone call
Contact form
Message

How to choose an AEO provider

Five questions to ask before hiring anyone for AI search, including us.

Know what you are paying for and how progress will be reviewed.

Ask what work is included and who will make the changes. Ask to see an example report. The example below shows the information you should be able to check.

Your Company

Monthly answer log

Platforms checked
Agreed at the start, with changes explained
Questions asked
A core set, with additions and changes recorded
Answers recorded
Dated examples compared with earlier checks
Business mentions
Whether you appeared in the answers checked
Sources cited
The websites and pages linked in those answers
Work completed
Pages and profiles updated, with changes explained
Work and limits
Responsibilities and realistic expectations agreed up front

Questions trackedCore setChecked consistently, with changes to the method recorded.

Named this monthBy platformMentions and omissions in the answers checked.

Platforms checked Questions asked

Which platforms and customer questions will you check?

Agree a core set of relevant platforms and customer questions at the start. Keep those checks consistent, and record any additions or changes. Results should be reviewed over time, with dates and context, because the same question can produce different answers.

Answers recorded Business mentions Work completed

How will you measure and report progress?

Ask to see an answer log with the questions checked, the dated answers and the sources cited. Available search performance, website visits, and inquiry data can add context. The provider should explain what each measure shows, where the data is limited, and how it informs the next steps.

Business mentions Sources cited

What happens in a month when I am not mentioned?

The report should show that clearly, alongside the sources that appeared and the work completed. The provider should explain whether the findings suggest a useful change or need further checking. A single missing mention does not, by itself, identify a problem with your website.

Work completed Work and limits

Who will make the changes, and what is included?

The proposal should list the pages and profiles being worked on, say who will update them, and spell out what the fee covers. It should also identify work that needs your input, access, or approval, plus any separate costs.

Work and limits

What results can you reasonably promise?

Expect a clear commitment to the work, schedule, and reporting. Mentions and citations depend on the platforms, so a provider should explain those limits and how progress will be assessed. A useful plan connects visibility with relevant website visits and inquiries where the data allows.

Keep access to your accounts and work.

Your agreement should explain who controls the accounts, who owns the content, and how you can access the reporting. It should also describe what is handed over if the arrangement ends, so your business can continue the work with another team.

Your starting point determines the priorities.

We review your website, existing search visibility, and the questions customers ask before recommending a plan. Technical or content issues may need attention first or alongside the AI search work.

See who the answers name when your customers ask.

Get your free visibility report Call 800.974.1142
An honest comparison

Three ways to approach AI search.

Three ways sit side by side here: an agency, an in-house hire, or doing it yourself. The rows below show who does the work, how you know it worked, and what you are left with when the engines change again.

What to compareJAWC Hiring in-house Doing it yourself
Who does the work Our own U.S. team, the same people every month One marketer you employ You, between other jobs
Who you talk to The people doing the work Your employee, directly You, and only you
What you get monthly Identity fixes, answer-shaped pages, structure, corroboration, and the answer log One person's version of the same list, from the public guides Whatever time was left over
How you know it worked The same questions re-asked, answers compared with the last check The notes they keep on what came back You find out from a customer
When the engines change Clear facts and real sources still travel Handled as fast as one person keeps up with it Handled when you get around to reading about it
What you keep if you stop A clearer business, described consistently, plus every page and every log The pages and logs stay yours after they leave Everything, and it keeps working
Pricing Quoted after the baseline. Same log at every level A salary, employment costs and the tools Free, except your nights and weekends

Whichever you choose, ask to see the answer log.

What you see every month

See what changed and what we are doing next.

Each month, you receive the questions we checked, the answers returned, and the sources cited, alongside the work completed on your website and business profiles. We compare results over time, include available search performance data, and explain the next priorities. You see the findings whether or not your business was mentioned.

Core questions checked each month.

Your monthly answer log

Questions
  • What we asked, in plain language
  • Which engines we asked
  • What we added this month
Answers
  • What came back, as recorded
  • Whether you were named
  • Which sources it drew on
What moved
  • What changed since last month
  • What we think caused it
  • What we are doing next

Next month's questions, agreed with you.

Your log covers the questions in your plan.

Asked in the places your customers actually ask

  • Assistants
  • AI Overviews
  • Search
  • Maps

See what the answers said.

The actual words an engine used about you, and the months you were not named, reported the same way.

See which pages and listings we changed.

The pages, profiles, and listings changed that month, and anything wrong about you being corrected.

Know your next AI search steps.

We explain which changes we recommend next and the reason for each.

Start here

Find out whether the answers name you today.

Get your free visibility report

Your quote

The cost of helping your business appear in AI search.

The work depends on how many customer questions you want AI answers to cover, and on how well your website and listings agree about your business today.

Starts with your free visibility report.
We look at your site and where you appear in search before suggesting any AI search work.

Your locations and services
The places you serve and the services you want AI answers to mention.
Questions that matter
How many customer questions genuinely matter to your business.
Your business details
Whether your website, profile and listings all say the same thing today.
Your current website
What shape your website is in when we start.

Your AI search quote lists the work and the cost.

You'll know what we recommend and what it costs before you decide.

The question we get asked most

Can anyone guarantee you show up in AI answers?

No. Anyone who tells you otherwise is guessing with your money. These systems change month to month, they disagree with each other about the same question on the same day, and none of them publishes the rules it ranks sources by. There is no submission form and no relationship to buy.

The work follows the four areas in your plan. Most of the job is removing the places where the web disagrees about your business, not adding more words.

Google's own guide for site owners says it plainly: its generative AI features are rooted in the same Search ranking systems, no special file or markup puts you there, and from Google's side optimizing for them is still SEO. Optimizing your website for generative AI features on Google Search, Google Search Central.

We show you the answers that left your business out, too.

See AI integrations that work inside the business
Before you hire

Questions owners actually ask about AI search.

Ask us on the phone about anything on AI search we have not answered. We will tell you what the service covers.

A bearded man in glasses smiling as he takes a call on a desk phone between two monitors in a bright office

The price depends on your locations and services, the questions that matter, the consistency of your business information and your site's technical condition. We check how your business shows up in AI answers first, then put the work and the price in writing before anything starts.

Answer engine optimization is the work that makes AI answers more likely to quote your business. Some providers sell the same work as generative engine optimization, or GEO, and it is one purchase under either name.

SEO competes for a position in a list of results, where being sixth still sends you visitors. AEO competes to be one of the few sources an answer names, where there is no sixth place. Much of the work is the same for both, so it makes sense to buy them together.

Yes, and anyone selling AEO as a replacement is selling two invoices for one job. AI engines read the same web Google does. SEO makes your site readable and supports its facts with other sources, which also helps AI tools quote it. See our SEO services for the foundation this sits on.

The assistants your customers actually use, plus the AI answers now appearing above ordinary search results and in maps. We agree the list with you at the start and report on the same set every month, so progress cannot be faked by changing what gets measured.

No, and neither can anyone else. There is no submission form. The systems change month to month. We work on making your business a clear, corroborated source and measure honestly what the answers say.

We repeat the same questions each month and record the answers. You see the prompts, engines, dated answers, whether your business was named and the sources used.

We sell the work, and the monthly answer log comes with it. A guaranteed mention and a software subscription are not things we sell. It runs alongside SEO, and hosting and security stay outside it.

Identity and technical fixes can show up within weeks, because they change how confidently you are recognized. On competitive questions it usually takes months, because new pages have to go up and other sources have to catch up before an engine is likely to quote you. You can compare both with what we found at the start.

JAWC's own U.S. team runs the work. We have been an agency since 2011. Nothing is handed off to an offshore vendor you never meet, and the people you talk to are the people asking the questions and fixing the pages.

Free visibility report

See what the answers already say about you.

Tell us about your business. We will look at where you stand today and tell you, straight, what we would do about it.

Get your free visibility report

Your report is on its way.

We will email it to you within two business days. We will not add you to any other list.

Rather talk it through first? Call us and we will look at it together.

Call 800.974.1142

What we check

  • Whether AI answers name you, and what they say
  • Which sources those answers are drawing on
  • Where the facts about you contradict each other
  • Where you stand on Google and in the map pack
Call 800.974.1142

We start by checking what AI answers say about you today, then send a written price for the work.

Built in-house by our U.S. team, doing this since 2011.