JAWC is a marketing agency that works with law firms across the United States. Whether you focus on one area of law or several, we help you attract the clients and cases you want.
We manage SEO, paid advertising and websites for law firms, helping prospective clients find you, understand your experience and book a consultation.
In-house since 2011U.S. teamClients coast to coast5.0 on Google
Why firms call us
Your marketing should bring in more clients.
We help law firms fix the problems that keep prospective clients from finding them and getting in touch.
One practice area produces almost all the inquiries and nobody planned it that way
The site has a page per practice area, each a thin page, none of them ranking
The Google profile is categorized as lawyer and nothing more
Paid search is running on the firm name and on one broad practice term
The report cannot say what a signed case cost to acquire
As your firm grows, your marketing should reflect the work you do today. We help you bring it up to date and attract more of the clients you want.
Every client in these files chose this firm. Most of them decided who to call after a search.
Which firms this is for
We work with law firms that serve individuals and families, including family law, criminal defense and estate planning practices. We help prospective clients find your firm and choose you with confidence.
The practice areas this fits
Family law and divorce
Criminal defense
Personal injury
Estate planning and probate
Immigration
Employment
Bankruptcy
What we run
How we market your firm
Practice area pages, local SEO, paid ads, and a website built to be compared, all focused on bringing in more clients.
A page for each practice areaWritten, not templated
01Family law and divorce
02Criminal defense
03Personal injury
04Estate planning and probate
The local ranking and the practice area page are the same job
The foundation
Practice area depth.
We write dedicated pages that explain the legal services you offer, the matters you handle and the experience you bring. Prospective clients can see how your firm can help with their specific needs. Our guide for law firms covers planning SEO around your practice areas.
WHERE YOUR FIRM TAKES CASES
Cedar BendLakemontRivertonMilltownFairviewNorthvaleFox LakeHollis Preserve24too farYOU
Being findable in the county is half of it. Which practice area they searched is the other half. So the area is drawn to the counties and the matters, not to the map.Counties you serve
Local search, by county.
We improve your Google Business Profile and website so prospective clients across the areas you serve can find your firm when they need legal help. Your firm's details also need to match wherever they appear, which is the subject of our guide to law firm citations. The AI answers are checked too: when someone asks which firm to call about their matter, we check whether your firm comes up.
WHEN A CASE CANNOT WAIT
After an arrest, a family member searches for counsel
Your firm appearsIntake answersThey retain you
Few people compare three firms the night of an arrest. They need to find you and reach a person.Urgent matters
Paid search, per practice area.
We manage your ads around the cases you want more of, helping you attract relevant inquiries and make the most of your budget.
WHEN IT IS CONSIDERED
A legal questionReview firmsRead your approachThey call
BEFORE CONTACTING YOUR FIRM
What other clients said about the same matter
How your firm handles cases like theirs
An estate plan gets researched before the first call.Planned matters
A site that earns the consultation.
A website you own, designed to showcase your attorneys, build confidence in your firm and make it easy for prospective clients to book a consultation. Here is how we design and build websites.
We agree on a plan and timeline with you, then keep you updated as the work progresses.
01
Step 1: Understand your firm and your goals.
We review your current marketing and learn about the cases you want more of, so we can recommend the right priorities for your firm.
02
Step 2: Strengthen your website and local presence.
We improve your website and local visibility, making it easier for prospective clients to find you and get in touch. We also set up tracking so you can see where inquiries come from.
03
Step 3: Put your marketing to work.
We build and manage your campaigns around the agreed plan, focusing on the services and locations you want to promote.
04
Step 4: Review results and keep improving.
You get clear reports showing how your marketing is performing. We use those results to make improvements and help bring in more of the clients you want.
What marketing for your law firm will cost
Four things set your firm's price, among them the practice areas you want to grow and how much competition your county has. We review the firm first and send a written quote, so you know the cost before you agree to anything.
How many practice areas you want to promote. Covering three practice areas thoroughly costs less than spreading the work across seven.
How much competition is in your county. Personal injury in a big city and estate planning in a small county don't cost the same to compete in.
The state of the site. Your firm pays less to improve its current website than to replace it.
Whether you run Google Ads. Legal clicks are among the most expensive there are. What you spend on ads goes directly to Google, never marked up by us. Our fee is quoted separately, so you can see each number on its own.
Somewhere out there, somebody hasjust decidedthey need a lawyer.
Can they show you every inquiry from last month, and where each came from?
Rankings and traffic show the marketing is reaching people. The report you want lists every call and form, where it came from, and which practice area each one was about.
Does the firm own its domain, site and ad accounts?
Before you sign, ask who holds them. The answer should be the firm. If access ends with the engagement, you paid to build a marketing asset somebody else keeps.
You should be able to see exactly what funded the ads and what paid for managing them. Without the breakdown, you cannot evaluate either line of the invoice.
Is the month's work for the firm set out in writing?
You should see what is being done for each practice area this month. That is how you know what the retainer buys. A written list of agreed work gives you a record you can hold the agency to.
A report that only shows the good months is not doing its job. The one you want names the practice area that slowed down, what fell short, what we learned, and what changes next month.
Your options are not only which agency.
Hire an agency, hire a marketing person in-house, or use a legal directory or case-buying platform. The directory produces volume quickly and puts you in a price fight for shared leads. Whichever you choose, the five questions above are how to judge it.
Your firm should have the agency's answers on paper.
The firm's proposal should name the account owner and explain the fees. Look for the monthly work and the reporting in writing too.
Find out what is happening to the inquiries you already get.
Firms usually choose between a directory or lead service, a marketing company that runs the whole thing, or referrals and whatever walks in. All three work for somebody. They differ in what the firm owns at the end.
What to compare
JAWC
A directory or lead service
Referrals only
Where the work comes from
People searching for that practice area, in your county
A shared inquiry you bid against other firms for
People another lawyer sent
Who the client thinks they called
You. They found your name
The directory. Your name is one of a list
You, and that is its strength
What you keep
The site, the pages and the accounts stay yours
It stops that day, with nothing left over
Nothing changes, which is the point
The considered matters
Built practice area by practice area
Whatever the directory sends
Excellent, when they come
Growing on purpose
Add a practice area, add the depth, add the coverage
Spend more, get more of the same
Hard to speed up when you need to
What you can see
Which practice area produced the work
What you were charged
Very little, honestly
Referrals are the best of these. They are just not something you can turn up when a practice area goes quiet.
Client case study
A California law firm's marketing results.
The numbers below come from a California law firm we've left unnamed.
01
The client
A California law firm
Region
California
Records
Client inquiry reports, anonymized
Period
Thirteen consecutive months
02
The inquiries that came in
113
inquiries in the closing month, against 44 in the same month a year earlier
Where the closing month's inquiries came from
Phone calls93(82%)
Form submissions17(15%)
Website chat3(3%)
113 inquiries against 44 in the same month one year earlier, so the seasonal swing is out of it. That is 157 percent more.
03
Which channels did the work
757
inquiries across the twelve full months
Phone calls went from 40 to 93 and forms from 4 to 17, and both of those were channels the firm already had. Chat was not running when the engagement started. It went live in March and added between 2 and 9 inquiries a month from then on.
The growth came from two places: the existing channels got better, and a channel got added.
04
How the year ran
47 percent more
inquiries in the second half of the year than in the first
Of the year's inquiries, the second half produced 450 against 307 in the first, so the growth built through the year and did not arrive in one good month.
Since 2011 we have run marketing for professional and service firms with one in-house team based in the U.S. The people who take your first call handle the firm's account and write its report.
Reporting by practice area, every month.
Calls, forms, what each channel cost, what changed, and what is next, split the way the firm is run. A family law inquiry and an estate planning inquiry never share a line.
Every inquiry shows where it came from.
Tracking is in place before the first campaign, so the report shows what the marketing brought in, down to the practice area.
The firm owns everything.
Domain, website, ad accounts, Google profile and tracking are in the firm's name from day one, and they stay there.
Bring any question about your firm's marketing to a call with us.
It scales with how many practice areas you want built and how much competition is in your county. We will tell you what your specific practice areas cost before you commit.
Usually the practice area that is worth the most to the firm, even when another one brings more inquiries. The decision stays yours. We will tell you what each is worth and how much competition there is.
We prepare the marketing with your state bar's advertising rules in mind and work inside them fluently. Review of what goes out under the firm's name remains your professional responsibility.
Sometimes not, and we will say so. If the person deciding is another lawyer, search plays a small part. Most firms also have practice areas people search for, and that is where the marketing belongs.
You do. The domain, website, content, ad account, Google Business Profile and tracking belong to the firm from day one.
No. Google bills the firm directly for ad spend and we do not mark it up. Our fee is quoted separately.
Find out where prospective clients look for a firm
Before you commit to anything, we will show you what each of your practice areas costs to compete in within your county, and which of them your site currently serves.
What we check
Where you come up for each practice area, across your county
Whether your profile makes contacting the firm the obvious next step
Whether AI answers name your firm for those practice areas
How your site covers the practice areas you say you want to grow
5.0 on Google
One practice area produces almost all the inquiries and nobody planned it that way
The site has a page per practice area, each a thin page, none of them ranking
The Google profile is categorized as lawyer and nothing more
Paid search is running on the firm name and on one broad practice term
The report cannot say what a signed case cost to acquire
Practice area depth.
Cedar Bend
Lakemont
Riverton
Milltown
Fairview
Northvale
Fox Lake
Hollis Preserve
24
too far
YOU
Local search, by county.
Paid search, per practice area.
A site that earns the consultation.
Understand your firm and your goals.
Strengthen your website and local presence.
Put your marketing to work.
Review results and keep improving.
How many practice areas you want to promote. Covering three practice areas thoroughly costs less than spreading the work across seven.
How much competition is in your county. Personal injury in a big city and estate planning in a small county don't cost the same to compete in.
The state of the site. Your firm pays less to improve its current website than to replace it.
Whether you run Google Ads. Legal clicks are among the most expensive there are. What you spend on ads goes directly to Google, never marked up by us. Our fee is quoted separately, so you can see each number on its own.
JAWC
People searching for that practice area, in your county
Where you come up for each practice area, across your county
We audit the firm's marketing, then put what we recommend in writing. When a firm already has more matters than it can take, we say so.
Built in-house by our U.S. team.