PPC management means running your Google Ads and Microsoft Ads so the right searches turn into calls, leads, sales and donations. We do it for businesses of every size, from local companies to national brands, and track what each campaign brings in and what it costs you.
We test your ad copy, sharpen your targeting and move budget toward the campaigns that pay off.
If these sound familiar, your campaigns deserve a closer look. We review your search terms, targeting, landing pages, and tracking to see where your money is going and what needs attention.
Your PPC plan covers campaign structure, keywords, ad copy, landing pages and tracking. We manage your Google Ads and Microsoft Ads campaigns and adjust them as your goals, competition and results change. Paid social ads are part of our social media service. See how paid search fits for home service businesses, law firms and plumbing companies.
We organize your account around what you sell and where you want to grow.
We review the searches that trigger your ads and use negative keywords to block searches that do not fit your goals.
We write ads that match what people are searching for and connect them to relevant landing pages. If you need a new page, we build it. See what our web design covers.
See what your ads produced and what each inquiry cost, in plain English.
Our own team handles all four, so you are not juggling separate vendors. The people who build your campaigns also write the ads, cut wasted searches and walk you through the results. See how a law firm measures cost per signed client
Google considers your bid, the quality of your ad and landing page, and other factors in each auction. A useful, relevant ad can appear above a competitor with a higher bid.
We go deeper on landing pages in our guide to matching landing pages to your ads.
Google weighs your bid and how relevant it judges the ad and landing page to be.
Google's Ad Rank explanation
Bid setting
Your bid is part of how Google sets your ad position. It is the lever everybody else pulls too.
same day repair near meHow closely the ad answers the search. We group related keywords and write ads that address what those searchers need.
Matches the adClear information about the offer
Loads quicklyEasy to use on mobile
Clear next stepEasy to call, buy, book, or donateThe page people reach after clicking your ad. We make sure it matches the offer, is easy to use, and gives people a clear next step.
We start by understanding your goals and reviewing what is already in place. Then we prepare your campaigns, set up tracking, and use the results to guide improvements.
We discuss what you want to achieve and review any existing campaigns, including their costs and results. If you already have an ad account, we work in that account, and you keep ownership.
We organize your campaigns, choose keywords, write the ads, and prepare the landing pages. We set up tracking to measure the actions that matter to you, such as inquiries, purchases, or donations. Tracking is in place before your ads run.
Once your ads are running, we review the searches they appear for, how your budget is being spent, and the results being recorded. We block searches that do not fit and make changes once there is enough data to decide.
We use the results to refine your ads, landing pages, and budget. Your monthly report explains what changed, what we learned, and what we recommend next. Any change to your budget is your call.
Anyone can spend the budget. Spending it well is the job.
Clicks are the cost.
Inquiries are the point.
In the first quarter of 2026, paid search tied the Google Business Profile as this Southern California plumbing company's largest source of inquiries. Across all its marketing channels, the company booked 487 jobs that quarter.
A Southern California plumbing company
487
jobs booked across all marketing channels
Where the inquiries came from
30%
of all inquiries came from paid search
Google Business Profile and organic search accounted for another 48% of inquiries during the same quarter.
How it fits together
Search ads can show on Google Search, on Google Maps and alongside AI Overviews. We set up your campaigns so they qualify for the placements that fit your goals. Here is how someone could find you and take the next step.
Look at your ad the way a customer sees it. Example: a local service business
same day repair near me
Your businessyourbusiness.exampleRepair services | Your business
Tell us what needs attention. Check the services and areas we cover, then contact us about your repair.
Repair services
Find the help you need.
Areas we serve
Check local coverage.
Contact us
Tell us what needs attention.
The ad answers the search, the page delivers what the ad promised, and people can reach you right away.
We write ads around what people are looking for and connect them to pages that make the next step clear.
same day repair near meYour business
Repair services
Website
Directions
Call
A paid Maps listing with your business details and contact options.
We set up your location details and local targeting so your ads can appear on Google Maps, with options to call or get directions.
What should I check before booking a repair?
AI OverviewCheck the services offered, the area covered, and how to contact the business.
Your businessyourbusiness.exampleRepair services
Tell us what needs attention.
An example of a paid ad within an AI Overview.
Eligible ads can appear above, below, or within Google's AI Overviews. Google decides when and where they appear based on the search and its advertising requirements.
Five questions to ask before hiring anyone to run your ads, including us.
Ask how your account will be managed, how budget decisions will be made, and how you will know what is working.
What to expect
ResultsBy campaignCalls, forms, purchases, donations and bookings, grouped by the campaign that produced each.
Searches excludedWith reasonsThe searches removed after reviewing where the budget went.
We review the searches triggering your ads and exclude those that do not fit your goals. Your report explains what we changed and why.
Yes. You keep your account, campaigns, and their history. You decide who has access.
We compare spending with the results each campaign records, then recommend where to make adjustments. We explain our reasoning and agree on budget changes with you first. Your ad budget and our management fee are quoted separately.
We agree on the actions that matter to your goals, such as inquiries, purchases, or donations. Your reports show the results we can track back to your campaigns and what they cost.
If your landing pages or tracking are not ready, or your budget would not buy enough of the right searches, we tell you before any money is spent.
An employee with the time and experience to read search term reports is a real option. If you do not have one, a single team that builds the campaigns, cuts the waste, writes the ads and reports back covers more ground.
Your ads, landing pages, and tracking should be ready to work together before a new campaign starts.
See where you stand before you spend another dollar on ads.
Hire an agency, build an in-house team, or manage your own ads. The best fit depends on the skills and time available to you, and how much of the work you want to handle yourself.
| What to compare |  JAWC |
Hiring in-house | Doing it yourself |
|---|---|---|---|
| Who manages the campaigns |  Our own U.S. team, the same people every month |
Your employee or internal marketing team | You, with outside help if you choose |
| Where questions go | The people managing your campaigns |
Your employee or marketing team | Platform support or advisers you choose |
| Ongoing work | Keywords, ads, landing pages, tracking, and campaign changes |
Work assigned to your team, based on its skills and capacity | You plan and carry out the work |
| Budget management | We review search terms, spending, and results to recommend adjustments |
Your team handles the reviews and adjustments | You monitor spending and decide what to change |
| Reporting | We explain tracked results, costs, and recommended changes |
Your team prepares and explains the reports | You review platform data and any reporting tools you choose |
| Who should own the account | Your organization |
Your organization | Your organization |
| Cost | Ad spend plus a management fee, quoted separately |
Ad spend plus salary, employment costs and tools | Ad spend plus your time |
| Your involvement | Set priorities, approve recommendations, and review results with us |
Provide direction, tools, and support for your team | Handle setup, ongoing management, and reporting |
Whichever way you go, make sure you keep access to your account and can see what changed, what it cost, and what it brought in.
Your monthly plain-English report shows where your advertising budget went, which results we tracked, and what we changed. We explain what those numbers mean for your goals and what we recommend next.
Monthly campaign review
Budget
Searches
Ads and pages
See the tests, improvements, and budget adjustments we recommend, along with the reasons behind them.
Your report tracks the results that matter to you: inquiries, bookings, purchases or donations.
Inquiries
Bookings
Purchases
DonationsCompare spending and tracked results across campaigns to see which areas deserve more attention.
Review the ad copy we tested, the searches we excluded, and the landing page changes we made.
We explain the proposed changes and how they support your priorities.
Start here
Your quote
Our management fee depends on how many campaigns you need and whether the pages your ads point to need work first.
Start with your free visibility report.
If you are already running ads, we will ask for access to review your campaigns before making recommendations about your account.
Where you advertise
Competition
Campaigns needed
The pages behind your adsSometimes the honest answer is no, and we will tell you so before you spend anything. If your landing pages or tracking are not ready, or the searches in your market will not bring the results you want, ads will spend your money proving that faster than anything else.
When it is yes, it is usually for one of three reasons: you need results now and cannot wait for SEO to build, you are launching something new or entering a new market, or your search rankings already bring in results and you want ads working alongside them.
Whether PPC is your only channel or one of several, every ad dollar has to justify its spend.
How our SEO service works
If you have a question we haven't answered here, give us a call. We'll explain your options and what you can expect.
It depends on how many campaigns you need, how competitive your searches are, and whether your landing pages need work. Once we understand your goals and review any existing campaigns, we recommend a plan and quote it. Your ad budget is kept separate from the management fee.
We review search terms, targeting, bids, ad copy, spending, and tracking. We use what we find to refine your campaigns, exclude searches that do not fit, and recommend landing page improvements. Your plain-English report explains the work, the results we could track, and what we recommend next.
This PPC service covers Google Ads and Microsoft Ads. Facebook and Instagram advertising is handled through our social media service.
Yes. You can hire us to manage Google Ads without signing up for SEO or another service. We still review your landing pages and tracking because they affect how we run and measure your campaigns. If something else needs attention, we'll talk you through what we recommend and why.
Yes. We work inside your existing account and do not start a new one. We review your campaigns, tracking, and results before recommending changes, so we know what to keep, what to improve, and whether anything needs rebuilding.
Ad spend is the money you pay Google or Microsoft when someone clicks your ad. The management fee is what you pay us to plan, run, and improve the campaigns. They are quoted and reported separately, you keep control of the ad spend, and neither changes without your approval.
Ads can start showing once campaign setup, ad approval, and any account requirements are complete. Judging what works takes longer. It depends on how many searches and results your campaigns get, and how long people take to inquire, book, buy, or donate. We tell you what we can learn early and when there is enough data to judge the results.
We agree on what counts as a result for you, such as an inquiry, booking, purchase, or donation. We set up or review tracking for those actions, then report what we can measure alongside what the campaigns cost. If your goal is inquiries, your feedback on their quality tells us whether they come from the right people.
Google Ads can put you in front of people searching for what you offer as soon as your campaigns are running, and the results stop when the spending stops. SEO builds your visibility in unpaid search results over time and needs ongoing attention. The right starting point depends on your goals, website, current visibility, and budget, and many organizations use both.
Not always. If competitors bid on your name, an ad for your own name usually costs less than other clicks, and Google tends to rank it above theirs because it is more relevant to the search. If nobody else is bidding, that budget often does more on other searches. We decide with your account data.
Our own team does the work. We are based in the U.S. and founder-run since 2011. The people you speak with are the people responsible for the account.
Yes. The account belongs to you. If we stop working together, you keep your campaigns, account history, and keyword lists. That doesn't change when we connect it to our tools.
Tell us about your business, the areas you serve, and any ads you're currently running. We'll review where you stand and recommend what to do next.
We'll discuss your goals, review any existing campaigns, and recommend the work that fits.
Built in-house by our U.S. team, doing this since 2011.
5.0 on Google
Your budget is gone by noon, and you cannot tell what it produced.
You are paying for clicks from outside the areas you serve, or from people looking for something you do not offer.
You do not know what has been tested or changed since your campaigns launched.
You are paying for searches for your own name, but you do not know whether those ads bring in additional inquiries.
The ad promises one thing, and the landing page says another.
Your report shows impressions and clicks but not how many inquiries your ads produced or what each one cost.
Campaign structure
Campaigns organized around your goals and what you offer
Keywords and negatives
Ads and landing pages
A nearby repair companyRepair services
Visit site
Search
Ad
Landing page
A clear offer, an easy next step, and tracking in place
Call
Form
Message
We'll discuss your goals, review any existing campaigns, and recommend the work that fits.
Built in-house by our U.S. team, doing this since 2011.