JAWC provides SEO services for businesses of every size, from local companies to national brands. We handle technical website improvements, content, local search, and reporting so more people find you on Google Search, Google Maps, and AI answers.
We build the work around what you offer, where you want to grow, and the questions your customers ask. We make sure your website explains what you do, shows what makes your business a good fit, and makes it easy to contact you.
We look at how customers find your business, what happens when they visit your website, and whether your reports clearly explain the results. These are some of the issues we look for:
Your SEO plan focuses on the work your website needs and the customers you want to reach. We set priorities around your business, then explain what we’ll work on and why. See how this works for home service companies, law firms, and medical practices.
The work that lets search engines read your site and lets customers use it.
Pages planned and improved around what your customers search for and the markets you want to reach.
Search priorities follow your customers, what you sell, and the markets you want to win.
Your report covers what we did, what changed, and what comes next.
One team handles your technical SEO, content, search strategy, and reporting. See everything that runs alongside SEO
People searching for the same service can see different results depending on their location. Your business can rank near the top in one part of your service area and lower in another.
Checking several locations gives you a clearer picture of where customers can find you.
Example business
1First
2Second
3Third
4+Fourth or lower
Choose A, B, or C to compare search locations.
Google’s local results are mainly based on relevance, distance, and prominence. Accurate business information and a stronger online reputation can help improve your visibility.
Google's local-ranking guidance
Your business
Customer search
© OpenStreetMap contributors
How far your business is from the location Google uses for the customer's search.
plumber in Los AngelesHow closely your Business Profile matches the search. Complete, accurate information helps Google understand what you offer.
Customer reviewsWhat people say about youWebsite linksOther sites referring to you
Local mentionsYour name around the webHow well-known your business is, including signals such as links, reviews, and ratings.
We start with an audit, then set priorities around your goals and the markets you want to reach. How fast things move depends on your website’s condition, the competition, and the scope of the work, the same things that set the cost of SEO.
We review your website, where you show up on Google, Maps, and AI answers, the searches that matter in your market, and the competitors you’re up against. We also check that your tracking records calls and form submissions.
We fix the technical, content, and usability issues found in your audit so search engines can understand your site and customers can use it easily. For local campaigns, we also update your Google Business Profile and relevant business listings.
We improve existing pages and create new content around what you offer and the customers you want to reach. What we build depends on your business, your goals, and the priorities in your SEO plan.
Your report shows completed work, changes in search visibility, and the inquiries your tracking records. We use those findings to decide what to improve next.
Get found by the customers you want to reach. Give them a reason to choose you.
Your search presence, built around what you offer.
The information customers need to trust you.
How it fits together
See examples of how customers can find your business through Google Search, Google Maps, and AI answers.
Choose a tab to see an example. Example: a plumbing business in New York
plumber in New York
Your businessyourbusiness.example / plumbingFind help with plumbing repairs, leaks, and blocked drains. Explore our services, see the areas we cover, and arrange a visit.
Plumbing services
Find the right help for your home.
Areas we serve
Check local service coverage.
Arrange a visit
Tell us what needs attention.
A relevant page. Clear service details. A way to get in touch.
The service page gives customers the next step.
plumber in New YorkPlumber · New York
Website
Directions
Call
Serving New York
Repairs, leaks, and blocked drains
yourbusiness.example
Local information that helps someone nearby take the next step.
The Business Profile gives customers the local details.
An AI conversationWith sources from the webYour business is one option to explore. Its website covers plumbing repairs, leaks, and blocked drains in New York, with service details and a way to arrange a visit.
Plumbing services in New YorkYour business · yourbusiness.exampleSourceWhat should I check before booking?
Confirm service coverage, availability, and how the visit is priced.
Your business is mentioned, with a source someone can explore.
AI answers can mention your business and link to a relevant page on your website.
Five questions to ask before hiring anyone for SEO, including us.
Each question points to a line you can check on the report.
SEO performance summary
Inquiries trackedBy sourceCalls plus forms, grouped by the page or profile each came from.
Pages liveRunning totalEvery page published so far, all still yours.
Ask which issues and opportunities matter most for your business, what work is included, what it costs, and when to expect it.
Ask who owns your website and content, who controls your accounts, and what you keep if you leave.
Ask to see an example report. It should show the work completed, changes in search visibility, tracked inquiries or sales, and what happens next.
Know who is responsible for your SEO, how often you’ll hear from them, and who can explain the recommendations in plain language.
A good provider will tell you when SEO isn’t the right move, for example when you’re already booked past capacity or your budget can’t reach the market you want.
Hiring an SEO specialist can make sense if you have enough work for a full-time role and someone who can manage it. Working with JAWC gives you a team to handle your website's technical needs, content and local search.
If your ads are bringing in profitable business, keep them running. You can work on your website, content and Google Business Profile at the same time, giving customers more ways to find you.
Find out where your pages and profile stand today.
You can work with an SEO agency, hire an internal team, or manage SEO yourself. The right choice depends on your budget, the skills available to you, and how much time you can commit.
| What to compare |  JAWC |
Hiring in-house | Doing it yourself |
|---|---|---|---|
| Who does the work |  Our own U.S. team, the same people from start to finish |
Your employee or internal team | You, alongside running your business |
| Who you talk to | The people doing the work |
Your team, directly | You make every call yourself |
| What the work covers | Technical SEO, content, search strategy, and reporting |
Based on the team’s skills, responsibilities, and available time | You plan and carry out the work |
| Google Business Profile | Kept current, with photos, services, and review replies |
Part of their job, at the pace they set | You keep it updated when you have time |
| Reporting | A report showing completed work, search visibility, and tracked inquiries or sales |
The report they build, in the tools you buy | You set up tracking and review the results |
| What you keep if you stop | Everything published stays yours |
Published work stays yours after they leave | Everything |
| Pricing | Quoted after the audit. Same report at every level |
A salary, employment costs and the tools | Your time, plus any tools or outside help |
You get a report showing the work completed, changes in search visibility, and the inquiries or sales recorded by your tracking. We explain the results and recommend what to focus on next.
Built around your plan
Search
Maps
AI search
Recommended next steps, with the reason for each.
Tracked inquiries and sales
Calls
Forms
Messages
BookingsSee where visibility improved and where more attention is needed.
Review the pages, updates, and improvements we’ve made.
You see the SEO work we recommend next and the reason for each.
Your quote
Your SEO quote is based on your goals, the competition, and the work your website needs.
Starts with your free visibility report.
We review your site and your search visibility before we recommend any work.
Your market and goals
CompetitionContent needs
Your website's conditionYes. Helping search engines find and understand your website still matters as customers use AI tools to research products, compare services, and explore their options.
We improve your website’s technical setup and create content that explains what you offer and answers your customers’ questions. That work gives search engines and AI tools clearer information to draw from.
Google's Search Central guidance says the same foundations that earn ordinary search visibility are what make a site eligible to appear in AI Overviews and AI Mode, with no special file or markup to add. AI features and your website, Google Search Central.
Clear, accurate pages give AI tools something worth citing.
How we handle AI search
Call us if you have a question we haven’t answered here.
An SEO agency improves how your business shows up in search. That includes fixing technical problems on your website, improving and creating pages, keeping your Google Business Profile and directory listings accurate, and reporting on the results.
The cost depends on your goals, the competition, your website’s condition, and the amount of work involved. We’ll look at your website and market, then recommend a plan and quote it.
For most businesses whose customers search online, yes. Whether it pays off depends on demand, competition, your budget, and what a new customer is worth, and we review those before recommending a plan. If you’re weighing SEO against ads, see our PPC management page.
Some changes can show an effect within weeks, while others take several months. Timing depends on your website’s starting point, the competition, and the work involved. We explain the priorities after reviewing your site, then track progress and adjust the plan as we learn what’s working.
Yes. We build the plan around what you offer and the customers you want to reach. Local campaigns include Google Business Profile work and location pages. National campaigns focus on product, service, category, and resource pages.
Local SEO helps nearby customers find you in Google Maps and local search results. It covers your Google Business Profile, consistent listings across directories, location pages, and reviews.
We work through the priorities in your plan: technical fixes, improving existing pages, creating content, and local search work. We start with the work that matters most to your business and keep you posted as it moves along.
Yes, if you have the time and are willing to learn. You can keep your content accurate, improve important pages, and use tools such as Google Search Console to review performance. We take over when technical problems, a large site, or limited time make it hard to keep up.
No. We don’t guarantee a particular position in Google’s search results. We commit to the work in your plan, explain our recommendations, and report on progress.
SEO helps search engines find and understand your content. Google says those foundations also matter for AI Overviews and AI Mode. We focus on useful content and a website that search systems can access. Learn more about our approach on our AI search services page.
JAWC’s own U.S. team does the work, and has since 2011. You talk directly with the people working on your website, content, and search strategy.
Tell us about your business. We will look at where you stand today and tell you, straight, what we would do about it.
We’ll look at your site and where you show up, then talk you through what we’d do and what it costs.
Built in-house by our U.S. team, doing this since 2011.
5.0 on Google
People find your business by name, but rarely through searches for what you offer.
Important products, services, or locations have little visibility in search results.
Search brings visitors, but few inquiries or sales.
Most new customers come from paid ads, so leads slow down when the ad budget does.
Your SEO reports leave the work, results, or next steps unclear.
Your business is missing from AI answers about what you offer.
Technical SEO
Speeding up your site so pages load quickly on phones and computers
Content and pages
Reporting and next steps
Your website and content
Your business listings
Reviews and mentions
Clear information about your business
Google Search
Google Maps
AI answers
We’ll look at your site and where you show up, then talk you through what we’d do and what it costs.
Built in-house by our U.S. team, doing this since 2011.