If you have spent even a second researching SEO you have heard and read that you need backlinks to your website. Even a few years ago it was common that you would call up your “SEO GUY” and order the monthly link building service, which generally consisted of using automated software to accomplish the task or perhaps outsourcing the job to someone in India.

As a rule, we have never offered that service to our clients. Links are important, but what is more important is that they are quality links. What does this mean? Let’s say you have a site about cars. Chances are the links generated by automated software would end up on junk websites that were about a wide range of topics, or perhaps about the latest home remedies. Would you rather have 1,000 links on those type of sites, or one link from car and driver magazine?

You get the point. Obviously it is much more difficult to get a link from a top tier organization. If you are passionate about your area of expertise and write articles that are engaging, and offer a unique perspective, you are more likely to attract the attention of these so called “power sites”.

When we provide link building for a client, we spend the time doing the research for the top sites in our clients target market, and then reach out on their behalf and make the connections. Often this requires picking up the phone, sending an email, and following up. It doesn’t happen overnight, and it takes work, and dedication. This where our slogan “Active Web Management” comes from. We are not a passive development and marketing firm. Experience has taught us that it takes hard work, and dedication to make the connections required for a successful marketing campaign.

To successfully build links to your website, and to do it in a natural and organic way, takes time, hard work, and is slow going. There is no short cut for hard work.

Read more about our SEO MARKETING SERVICES here.

Posted In - SEO